Deepinder Singh DhingraThe Lure and Pitfalls of Signal-Based Selling in B2B MarketingSignal-based selling has emerged as a powerful trend in B2B marketing, promising to enhance targeting, prospecting, nurturing, and SDR/BDR…Aug 19
Richard NnamdiNavigating Ad Performance with Attribution ModelsDuring our recent product launch, we ran campaigns across multiple marketing channels to promote our new offering. As the launch…Jun 17
Nivethitha R.B.Unspoken Acknowledgment: The Silent Struggle for Recognition in DesignIn the fast-paced world of design, collaboration is key. We come together with others, pooling our talents, creativity, and hard work to…Aug 141Aug 141
Amit Sasson | MMM & Geo Test Lead, Bell StatisticsinBellLift : Popular Tools for Accurate Campaign Impact AnalysisTo truly understand the impact of your campaigns, you need to measure lift. Here are three popular tools to measure the lift of a campaign.Aug 13Aug 13
Deepinder Singh DhingraThe Lure and Pitfalls of Signal-Based Selling in B2B MarketingSignal-based selling has emerged as a powerful trend in B2B marketing, promising to enhance targeting, prospecting, nurturing, and SDR/BDR…Aug 19
Richard NnamdiNavigating Ad Performance with Attribution ModelsDuring our recent product launch, we ran campaigns across multiple marketing channels to promote our new offering. As the launch…Jun 17
Nivethitha R.B.Unspoken Acknowledgment: The Silent Struggle for Recognition in DesignIn the fast-paced world of design, collaboration is key. We come together with others, pooling our talents, creativity, and hard work to…Aug 141
Amit Sasson | MMM & Geo Test Lead, Bell StatisticsinBellLift : Popular Tools for Accurate Campaign Impact AnalysisTo truly understand the impact of your campaigns, you need to measure lift. Here are three popular tools to measure the lift of a campaign.Aug 13
Thomas GeorgiouMedia Mix Modelling: Measuring Advertising Effectiveness using Google’s LightweightMMM (Python)“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” John Wanamaker (1838–1922)Apr 244
datadiceLatest Updates on Google Data Analytics (July 2024)The highlights of the updates on BigQuery, Looker Studio, Google Analytics (GA) & Google Tag Manager (GTM). By Alexander JunkeAug 91
Prasun BiswasinWalmart Global Tech BlogFundamentals of Causal Discovery and Causal Impact AnalysisWhy Causal Analysis?Mar 1
