Daniel BatesThe New Era of Attribution: From Pixels to Precision with DCRsThe Attribution Puzzle1d ago
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Javier CabreraAttribution Detectives — Cracking the Code of Marketing AttributionImagine you’re the person in charge of marketing at a bicycle company. Your performance at the end of the year will be judged on one thing…6d ago6d ago
InBellbyAmit Sasson | MMM & Geo Test Lead, Bell StatisticsJust do it — Measuring Complex Customer JourneysLearn through an imaginary case study of a shoe retailer how MMM & Geo Tests can help you measure the impact of your marketing efforts.Jun 18Jun 18
Tony WrightMulti-Variate Attribution: Busting Marketing Myths, One Click at a TimeIn today’s digital marketing battlefield, multi-variate attribution isn’t just another tool in your stack — it’s your secret weapon for…Nov 25Nov 25
Daniel BatesThe New Era of Attribution: From Pixels to Precision with DCRsThe Attribution Puzzle1d ago
GunthertriggerThe Art of Attribution : Case of a Chinese Threat Actor which was wrongly attributed.3d ago
Javier CabreraAttribution Detectives — Cracking the Code of Marketing AttributionImagine you’re the person in charge of marketing at a bicycle company. Your performance at the end of the year will be judged on one thing…6d ago
InBellbyAmit Sasson | MMM & Geo Test Lead, Bell StatisticsJust do it — Measuring Complex Customer JourneysLearn through an imaginary case study of a shoe retailer how MMM & Geo Tests can help you measure the impact of your marketing efforts.Jun 18
Tony WrightMulti-Variate Attribution: Busting Marketing Myths, One Click at a TimeIn today’s digital marketing battlefield, multi-variate attribution isn’t just another tool in your stack — it’s your secret weapon for…Nov 25
Thomas GeorgiouMedia Mix Modelling: Measuring Advertising Effectiveness using Google’s LightweightMMM (Python)“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” John Wanamaker (1838–1922)Apr 247
Chloe ThomasAttribution: Creating a Customer-Centered Privacy Strategy with Siobhan Solberg, Raze (episode 227)Chloe ThomasOct 23
InWalmart Global Tech BlogbyPrasun BiswasFundamentals of Causal Discovery and Causal Impact AnalysisWhy Causal Analysis?Mar 1
