Mina MehdiniaIntroduction to Markov Chain Attribution Modeling in Digital Marketing Part#1Unlocking Customer Insights: A Deep Dive into Markov Chain Attribution Modeling for Digital MarketersMay 31
Boolean MathsA Deep dive into Attribution Maths — Part 2The math behind Shapley and Markov chains. Learn how algorithmic attribution models work, their pros and cons.Nov 11
Brian GabrielThe Dawn of a New Era: Google Ads Bids Farewell to Attribution ModelsYou know how Google’s new attribution model is like my uncle’s homemade chili? Nobody really knows what’s in it, but they both claim it’s a…Oct 10, 2023Oct 10, 2023
GetYourGuide Tech BlogSelecting and designing a fractional attribution modelIn this second installment of a 3-part series, Baptiste Amar, senior data analyst, deep dives into designing a fractional attribution…Jun 15, 2021Jun 15, 2021
Ben YiChoosing the Right Marketing Attribution Model: A Deeper DiveMarketing attribution models are essential tools for businesses to understand the impact of their marketing efforts. They provide valuable…Jul 19, 2023Jul 19, 2023
Mina MehdiniaIntroduction to Markov Chain Attribution Modeling in Digital Marketing Part#1Unlocking Customer Insights: A Deep Dive into Markov Chain Attribution Modeling for Digital MarketersMay 31
Boolean MathsA Deep dive into Attribution Maths — Part 2The math behind Shapley and Markov chains. Learn how algorithmic attribution models work, their pros and cons.Nov 11
Brian GabrielThe Dawn of a New Era: Google Ads Bids Farewell to Attribution ModelsYou know how Google’s new attribution model is like my uncle’s homemade chili? Nobody really knows what’s in it, but they both claim it’s a…Oct 10, 2023
GetYourGuide Tech BlogSelecting and designing a fractional attribution modelIn this second installment of a 3-part series, Baptiste Amar, senior data analyst, deep dives into designing a fractional attribution…Jun 15, 2021
Ben YiChoosing the Right Marketing Attribution Model: A Deeper DiveMarketing attribution models are essential tools for businesses to understand the impact of their marketing efforts. They provide valuable…Jul 19, 2023
LAURA IMRIEWhat Are Attribution Models? A Complete Guide for MarketersOriginally posted on Corvidae, 24th January 2023May 30, 2023
IndataflobyDatafloMarketing Attribution 101: Different Models (With Examples)This blog was originally published in Dataflo blogAug 16, 2022
