Senan Mele, MBAChannel Attribution for Digital MarketingIn the ever-evolving world of digital marketing, understanding the customer journey and the effectiveness of different marketing channels…Oct 5
Akanksha Anand (Ak)Python Implementation of Markov Chain Attribution ModelTouching upon each element of Markov Chain using PythonJan 172
Carolyn BaoMMM, MTA and Incrementality, Oh my!I’m often consulted by marketers about this: how do advertisers who spend on both branding and performance ad campaigns triangulate the…Aug 23Aug 23
Akanksha Anand (Ak)Attribution Modeling using Markov ChainUnearthing attribution insights through the utilization of Markov ChainJan 121Jan 121
EasyInsightsWhen and How to Use Position-Based Attribution Model in MarketingIn the complex world of digital marketing, accurately attributing conversions to various interactions is crucial for optimizing campaigns…Aug 13Aug 13
Senan Mele, MBAChannel Attribution for Digital MarketingIn the ever-evolving world of digital marketing, understanding the customer journey and the effectiveness of different marketing channels…Oct 5
Akanksha Anand (Ak)Python Implementation of Markov Chain Attribution ModelTouching upon each element of Markov Chain using PythonJan 172
Carolyn BaoMMM, MTA and Incrementality, Oh my!I’m often consulted by marketers about this: how do advertisers who spend on both branding and performance ad campaigns triangulate the…Aug 23
Akanksha Anand (Ak)Attribution Modeling using Markov ChainUnearthing attribution insights through the utilization of Markov ChainJan 121
EasyInsightsWhen and How to Use Position-Based Attribution Model in MarketingIn the complex world of digital marketing, accurately attributing conversions to various interactions is crucial for optimizing campaigns…Aug 13
Akanksha Anand (Ak)Market Mix Modeling — BasicsA solution to cookie restrictions for Marketing AnalystsJan 191
EasyInsightsWhen & How to Use First Click Attribution Model in MarketingIn the world of marketing, attribution is the process of identifying and assigning credit to the various interactions that contribute to a…Aug 13
Joshua KimThe Last Click Attribution Model Using BigQueryIn this article, you will explore how to easily aggregate the Last Click Attribution Model using BigQuery.Jul 8, 2023
