Javier CabreraAttribution Detectives — Cracking the Code of Marketing AttributionImagine you’re the person in charge of marketing at a bicycle company. Your performance at the end of the year will be judged on one thing…3d ago
Senan Mele, MBAChannel Attribution for Digital MarketingIn the ever-evolving world of digital marketing, understanding the customer journey and the effectiveness of different marketing channels…Oct 5Oct 5
Akanksha Anand (Ak)Python Implementation of Markov Chain Attribution ModelTouching upon each element of Markov Chain using PythonJan 172Jan 172
sophie fellThe 2024 Guide To Attribution Models & Conversion TrackingBy using data-driven decision making, your brand can take the guesswork out of optimizing your digital campaigns.Apr 4Apr 4
Javier CabreraAttribution Detectives — Cracking the Code of Marketing AttributionImagine you’re the person in charge of marketing at a bicycle company. Your performance at the end of the year will be judged on one thing…3d ago
Senan Mele, MBAChannel Attribution for Digital MarketingIn the ever-evolving world of digital marketing, understanding the customer journey and the effectiveness of different marketing channels…Oct 5
Akanksha Anand (Ak)Python Implementation of Markov Chain Attribution ModelTouching upon each element of Markov Chain using PythonJan 172
sophie fellThe 2024 Guide To Attribution Models & Conversion TrackingBy using data-driven decision making, your brand can take the guesswork out of optimizing your digital campaigns.Apr 4
Akanksha Anand (Ak)Market Mix Modeling — BasicsA solution to cookie restrictions for Marketing AnalystsJan 191
Jerusha Gray, Professional NerdMarketing Attribution: Connecting and Converting or Diving into a Steamy Pile of FailHow do you know if the marketing efforts you’ve been investing resources in are paying off? What is working and what is a waste of your…Jan 30
Joshua KimThe Last Click Attribution Model Using BigQueryIn this article, you will explore how to easily aggregate the Last Click Attribution Model using BigQuery.Jul 8, 2023
