Syvylyze AnalyticsMarketing Mix Modeling vs. Attribution Modeling: Which Is The Better Fit?In today’s digital landscape, successful marketing isn’t just about creativity — it’s about leveraging data to drive decisions. Data…18h ago18h ago
AL.EniyanWhat is the difference between class and id attributes in HTML?In HTML, both class and id attributes are used for styling and scripting purposes, but they serve different functions and have different…Sep 9Sep 9
Deepinder Singh DhingraThe Lure and Pitfalls of Signal-Based Selling in B2B MarketingSignal-based selling has emerged as a powerful trend in B2B marketing, promising to enhance targeting, prospecting, nurturing, and SDR/BDR…Aug 19Aug 19
Nivethitha R.B.Unspoken Acknowledgment: The Silent Struggle for Recognition in DesignIn the fast-paced world of design, collaboration is key. We come together with others, pooling our talents, creativity, and hard work to…Aug 141Aug 141
Amit Sasson | MMM & Geo Test Lead, Bell StatisticsinBellLift : Popular Tools for Accurate Campaign Impact AnalysisTo truly understand the impact of your campaigns, you need to measure lift. Here are three popular tools to measure the lift of a campaign.Aug 13Aug 13
datadiceLatest Updates on Google Data Analytics (July 2024)The highlights of the updates on BigQuery, Looker Studio, Google Analytics (GA) & Google Tag Manager (GTM). By Alexander JunkeAug 91Aug 91
Keith ZhengS2S tracking and optimization of campaigns — a real hassle?Yet, for a long time, we faced a significant challenge: our events weren’t being accurately tracked via S2S (Server-to-Server) integration…Aug 9Aug 9
Cory DoctorowThe Google antitrust remedy should extinguish surveillance, not democratize it“People like relevant ads” is a lie, and “attribution” is an abomination.Aug 74Aug 74
LAURA IMRIEGoogle Analytics vs Plausible: What’s the Difference?Originally posted on Corvidae, 25th October 2023Jul 29Jul 29
LAURA IMRIE8 Customer Acquisition Channels to Try in 2024Originally posted on Corvidae, 4th September 2023Jul 29Jul 29
