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Audience Engagement

Creating a Zoo-tacular Experience with Dynamic Storytelling (Case Study: Hattiesburg Convention Commission)

Mississippi: the land of sweet tea, pre-Civil War mansions, and magnolias. Nestled in the southern heart of this state is something you probably…

Museum HackDec 16, 20153 min read

Is Your Museum Like a Professor or a Therapist? An Afternoon with Alain de Botton

Art museums are bastions of old world values: they collect and present great masters and artists as the highest examples of human creativity. Yet many visitors find art museums lacking…

poornimaOct 8, 20153 min read

What Trevor Noah Learns About Public Speaking in His First Episode

If you enjoy watching The Daily Show like me, then you were probably curious to watch the first episode last Monday with the new host, Trevor Noah.

Allison MunroMar 213 min read

The Business Case For Engagement: Converting Content Viewers into Subscribers

Colin-Pierre LarnerdMar 135 min read

The Adventure Project’s Facebook Page

Rethinking Our Engagement Strategies

In my Social Media Tools class, I am one of five students managing The Adventure Project’s Facebook page. The Adventure Project (TAP) is a non-profit organization that focuses…

RevResponse in RevResponse Publisher Network16 hrs ago4 min read

Publishers, Stop Making Assumptions About Your Audience

More than half of B2B marketers will increase…

Museum HackMar 99 min read

Making the Met Mine: How Museum Hack Develops New Audiences for Museums

I arrived at the Met for my first day of Museum Hack training. It had been a heck of an application process: I’d written a hardcore cover letter about my years of working as an educator at the Central Park…

RevResponse in RevResponse Publisher Network12 hrs ago4 min read

Say Buh-Bye to Destructive Revenue Drivers

What do user experience, abandonment rate, and your wallet have in common? Ecommerce. Endless commerce promotions implemented to monetize your audience — but actually destroy your brand. Digital publishers today are struggling to monetize their audiences…

Philip ShawFeb 213 min read

Building an audience in the Periscope era

When I want to find a movie to watch, I usually search Netflix or iTunes or sometimes I might thumb through the pages on Amazon Prime.

But whatever I do, there will likely be a recommendation engine running in the background…

Colin-Pierre LarnerdMar 92 min read

Getting Your Audience to Care

Walter Frick, senior associate editor of Harvard Business Review, visited our Social Media Tools class via a video call last week. He spoke to us about his job at HBR and even gave us some tips and strategies on how to grow audience engagement on Facebook.