Audience Insights

The demands on consumers’ time are only increasing. From new TV shows streaming now to that super hyped video game your entire timeline is talking about, entertainment brands are constantly battling for their audience’s time and attention. Penguin Random House employs around 10,000 people globally, publishing books across a range…

Auque hay opiniones contradictorias sobre si los medios impresos están muertos o no, una cosa es cierta: el mayor uso de internet ha provocado una disminución gradual de su alcance. Con más gente que nunca consumiendo noticias en Twitter y prefiriendo los blogs a las revistas, es crucial que los…

While there are conflicting opinions on whether printed media is dead or not, one thing is certain: the increased use of the internet has brought about a gradual decline in the reach of print media. With more people than ever before getting their news first from Twitter and preferring blogs…

It’s no secret that legacy brands often struggle to adapt in the evolving era of digital marketing. But where would you even start if your company was over 350 years old? That was the exact challenge faced by the Bayerische Staatsoper , Germany’s largest opera house and one of Europe’s…

No es ningún secreto que las marcas que llevan más tiempo en el mercado a menudo tienen dificultades para adaptarse a la rápida evolución del marketing digital. Pero, ¿por dónde empezarías si tu empresa tuviera más de 350 años? Ese fue exactamente el desafío al que se enfrentó Bayerische Staatsope…

Since everything has shifted online, it is becoming increasingly difficult to get heard amongst the online noise. Now, more than ever, businesses must not cut corners and ensure they understand exactly what their audiences want. Personalisation is the key to success. …

Investigating Position Bias on Digital News Front Pages — Given the amount of information on the web, it would be impossible to find what you are looking for, if there would not be any type of pre-sorting. That’s why Google’s ranking systems exist, as they crawl billions of web pages and present you the most relevant information in seconds…