B2b Content Promotion

Content promotion is pretty much the core of B2B PR and media relations. While digital marketing and content marketing tools are getting better, the reality is that there is no substitute for analog content promotion. Graphics firm Venngage recently wrote a terrific post about how it earned 200,000 email sign-ups…

As B2B marketers, we spend a lot of time researching how to share your story. We’re big believers of earned media, which is when a journalist, blogger, or other person of influence writes about your company. They introduce you to their audience, and give you an opportunity to connect. Earned…