B2b Sales

If you want to grow your business and want your great product to be used by lots of customers, you need to know how to sell your SaaS product. Great SaaS products still need sales. In this blog, I’ve put together 22 powerful SaaS sales tips that will help you…

‘Trust’ is an under utilised word in today’s b2b sales processes, but the most decisive factor in winning deals across industries & geographies. As a sales person gaining trust from your team, peers, prospects, customers & partners is part of your daily regime. While reading up on the latest on…

We usually learn more from others’ failures than from their success. For startups to maximize the chances of success when expanding globally, the best starting point is to understand where the precedents trip over. …

TL;DR: B2B sales is overly dependent on intuition- and experience-led approaches, underpinned by a reliance on legacy tools such as PPT or PDF. Trumpet are building an end-to-end B2B sales platform leveraging microsites, or “Pods”, to facilitate a more data-driven and digitally native sales experience. Top Brass That Knows How…

There is a reason that some salespeople are able to close more sales than others. It’s not because they have better products or are smarter than everyone else. The difference is in their ability to change the prospect’s beliefs. If you want to be successful in sales, you need to…

Sering kali menjumpai tulisan bagus dan menarik di LinkedIn sepi peminat & respon pembaca 👩‍🎓👷 Ternyata ada fenomena seperti ini, Karakter pembaca digital-screen berbeda dengan teks cetak. Pembaca tidak benar-benar membaca kata per-kata. Berdasar penelitian Ziming Liu (dalam TheGuardian, 25/08/2018), pembaca tidak sepenuhnya membaca, melainkan 'skimming'. Yakni, membaca sekilas dengan word-spotting beberapa kata dan menyusuri susunan teks yang ada.

Account Based Marketing is based on individual messaging. You target an organisation with one-to-one marketing. I’ll detail how I did it in a recent campaign for a SaaS start-up. ITSMA claimed to have coined the phrase Account Based Marketing (ABM) back in 2003, but people didn’t start searching (and therefore learning) about ABM until 2016. Its popularity around the world seems to have dramatically increased recently (see Google Trends chart).