Mathieu HannouzThe Ultimate Guide to Crafting In-Depth Marketing Personas [FREE TEMPLATE]Creating a marketing persona is like painting a portrait of your most desired customer. This fictional character represents a segment of…Aug 30
Paco MartínezA close look at how we implemented April Dunford’s methods at Ventup to revamp our positioningLearn how we translated the advice in “Obviously Awesome” and “Sales Pitch” into actual content for Ventup’s positioning strategy.Aug 19
Mathieu HannouzTop 16 B2B SaaS Metrics You Should WatchFor us, Product Marketers, understanding business metrics and how to use them to measure our efforts is vital. This article cuts through…Aug 30Aug 30
Ash RustIntroducing Sterling Road Fund 3: Deploying $20M through early-stage founder coachingWe’re introducing Fund 3, a $20M fund backing pre-seed stage founders of B2B startups, that have gone through our coaching program.Apr 12, 20222Apr 12, 20222
Ai Digital Marketing | LMS #🆂🅾🅳🆁🅼Navigating the GTM Maze: A Guide for Early-Stage b2B FoundersThe early years of a startup are a critical period that can make or break a business. For B2B founders, especially those in their first 0–3…Oct 10, 2023Oct 10, 2023
Mathieu HannouzThe Ultimate Guide to Crafting In-Depth Marketing Personas [FREE TEMPLATE]Creating a marketing persona is like painting a portrait of your most desired customer. This fictional character represents a segment of…Aug 30
Paco MartínezA close look at how we implemented April Dunford’s methods at Ventup to revamp our positioningLearn how we translated the advice in “Obviously Awesome” and “Sales Pitch” into actual content for Ventup’s positioning strategy.Aug 19
Mathieu HannouzTop 16 B2B SaaS Metrics You Should WatchFor us, Product Marketers, understanding business metrics and how to use them to measure our efforts is vital. This article cuts through…Aug 30
Ash RustIntroducing Sterling Road Fund 3: Deploying $20M through early-stage founder coachingWe’re introducing Fund 3, a $20M fund backing pre-seed stage founders of B2B startups, that have gone through our coaching program.Apr 12, 20222
Ai Digital Marketing | LMS #🆂🅾🅳🆁🅼Navigating the GTM Maze: A Guide for Early-Stage b2B FoundersThe early years of a startup are a critical period that can make or break a business. For B2B founders, especially those in their first 0–3…Oct 10, 2023
Nili GoldbergHow CEOs and startup entrepreneurs can talk the marketing talk: strategize, lead processes, manage…This content list served the Align & Grow masterclass. 4 sessions held while we were all in quarantine and that helped recalculate our…May 24, 2020
Joseph Vito DeLuca10 Unfiltered Truths About Working in B2B TechSharing everything I’ve learned from 12+ years of experience at startups and keeping it realJun 30, 2023
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