Behavioral Science

In the business world, decision-making is a critical component of success. Whether it’s a small decision, like choosing a vendor, or a big decision, like entering a new market, the outcome can have a significant impact on a company’s bottom line. As such, decision-making processes have been studied and improved…

Bottoms Up: How the alcohol industry is evolving and attracting unlikely consumers Since my mid-twenties, I’ve been a non-drinker. I cringe thinking about how many times I’ve been asked, “Are you pregnant?” when I decided to decline an alcoholic beverage. …

Life is full of lessons, If you look at life in this way — Let me share an interesting story with you guys. Usually, I prefer to share the stories of daily based happenings otherwise you have full of information on the internet at your fingertips. That’s why I try to share some daily based stories that you can’t get from the internet apart…

A follow-up post from last week’s other guide on Sludge and Apps which you can read here. — Dilip Soman was kind enough to share his guide, which I wanted to share with you all. He has a great TL:DR in the guide appendix as well, but here is my small take on it. 📌Key Insights: 1️⃣ What’s Sludge? — It’s anything in a situation that makes tasks…

In the world of architecture, there is a realm waiting to be explored — a realm where psychology and design intertwine to shape the human experience. At Behavior, we firmly believe in the untapped potential of integrating psychology into architectural design. It is an endeavor that is not yet commonly…

There are several universal values: CREATION FREEDOM UNDERSTANDING PARTICIPATION PROTECTION IDENTITY FELLOWSHIP SELF-EXPRESSION LEISURE AFFECTION TIME When we think of tapping into what makes people tick — focusing on one of these values isn’t a bad place to start. However, you’ll notice that the list doesn’t include the word “experience” as, by itself, experience is a hollow word.

I like to see what else is out there, and how I can adapt it, for example, how can I use the BCW and Behavior Change Techniques to enrich something like PDS (in the image -> source Oyibo, Kiemute 2021) The PSD model was originally proposed by Harri Oinas-Kukkonen and…

Sometimes you can struggle to have a good resource to help you get some inspiration when it comes to research questions for your products or services. I recently was told about the Maze question bank (I have not personally used it, as I have my own repository) and the work…

Think SIMS + Service Design + Behavior +AI — In many projects I have worked on, we look at hypotheses and work on building prototypes to test how things could work out. In the past, this could have been done with Wizard of OZ or with Legos or data visualization, interfaces, etc.. but now you could use AI to…