Behavioural Design

Observations of a behavioral designer One of the special treats of working as a behavioral designer is observing the demonstration of behavioral science practices across disciplines. Below are some principles I’ve observed (at work) over the years . It’s the context, not the person As behavioral designers, we know that one’s context affects one’s decision-making. We’ve…

Imagine that you want to go from your home to your office. You wake up, get dressed and start your journey to work. That’s right, that same…

Design philosophy is a mix of design experience and part of my personality. It’s the reason why I dive into questions about philosophy much deeper. Smooth start Let’s kick off with the beginning of my career. I started learning design because I didn’t love to draw by hand, and it…

An unsolicited review of three ways Apple nailed behavioural design in the iOS update. — For the Apple nerd, there are two responses to the release of new a new iOS. The cautious among us wait for the second or third iteration of the operating system — once all the obvious bugs have been fixed. …

In a few days, we will have an ‘Ideation’ workshop with my client. Our team mission is to help people who are in typically stressful situations manage their money. My personal goal is to bring the human (target consumer) to life, just before we start ideating. My hypothesis is that…

Perhaps the most controversial subject in applied psychology is color psychology. Use red buttons, and your clicks will double. Use the wrong color, and people will hate your brand. With a history of bad science and absurd claims, many can’t tell whether color psychology is legitimate or nonsense. In this…

Behavioural Science is a powerful application in business. It uses science-based techniques based on human behaviour and psychology to improve key business metrics. Understanding your customer’s behaviour is key to any organisation and its performance. But when does the application of behavioural science to encourage certain behaviours cause more harm…

How Behavioural Science can help drive human-centred transformation Wake up! Life shouting at me to get out of bed. Begrudgingly I swivel around and place my feet on the floor, I meander over to the bathroom and load up my toothbrush with paste, my eyes have barely opened half way…