Babajide OlowookereSimplifying Brand ArchitectureImagine walking into a library where books are scattered all over the place, without any order.Mar 27
Inklings & IrisesCrafting Unified Sub Brands: Strategies for Consistency and ImpactSub brands play a crucial role in extending and enhancing your brand identity. They offer a means to diversify and cater to specific…Aug 18, 2023
Ankur K GargThe Intricacies of Brand Architecture: A Deep Dive into the Structure and Hierarchy of BrandsA Friendly Introduction to the Jungle of BrandsNov 21, 2023Nov 21, 2023
Deepthi ChandraHow Coach Became Cool in 2024: A Brand Architecture Case StudyI have been hearing that Coach is cool again all across the fashion forums. Its pillowy-soft Tabby and bow-adorned Ergo purses are all…Jun 6Jun 6
Ilfusion CreativeWhat Makes a Winning Value Proposition?A value proposition is a clear statement that reflects the inherent value of your product or service, and how it fulfills a customer’s need…Oct 5, 2023Oct 5, 2023
Babajide OlowookereSimplifying Brand ArchitectureImagine walking into a library where books are scattered all over the place, without any order.Mar 27
Inklings & IrisesCrafting Unified Sub Brands: Strategies for Consistency and ImpactSub brands play a crucial role in extending and enhancing your brand identity. They offer a means to diversify and cater to specific…Aug 18, 2023
Ankur K GargThe Intricacies of Brand Architecture: A Deep Dive into the Structure and Hierarchy of BrandsA Friendly Introduction to the Jungle of BrandsNov 21, 2023
Deepthi ChandraHow Coach Became Cool in 2024: A Brand Architecture Case StudyI have been hearing that Coach is cool again all across the fashion forums. Its pillowy-soft Tabby and bow-adorned Ergo purses are all…Jun 6
Ilfusion CreativeWhat Makes a Winning Value Proposition?A value proposition is a clear statement that reflects the inherent value of your product or service, and how it fulfills a customer’s need…Oct 5, 2023
Pranav SundeepA look into Louis Vuitton and Gucci’s Brand ArchitectureThis was initially written for a course I enrolled in a few months back. The course i took that required me to do this assignment was…Nov 16, 2020
VANESSA DOLLDifferent types of brand architecture, and which to adopt for CPG food brand creation.When launching a new CPG food brand, choosing the appropriate brand architecture gives your portfolio room for growth while creating impact…Aug 22, 2023
Inklings & IrisesCrafting Brand Ecosystems: Unraveling the Blueprint of Brand ArchitectureThe art of crafting a brand architecture emerges as a powerful framework that defines the intricate relationships between brands in orgs.Aug 18, 2023