Socratica BookstoreBuilding a Strong Brand through TQM: The Role of Quality Management in Social ResponsibilityIn today’s competitive market, building a strong brand goes beyond offering superior products or services. Consumers increasingly expect…1d ago
Jared DeLunainBrandValuerThe Dilemma of “Woke” Rebranding: How Victoria’s Secret Lost Its Magical Brand WorthIn the ever-evolving landscape of fashion and marketing, Victoria’s Secret was once an unparalleled symbol of glamour, aspiration, and…Mar 11
Jwngshar (Jimmy) NarzaryWhy building Organization Culture is key to building strong BrandsWhen I had begun working on my first start up in 2012, I dreamed of building a super brand from scratch. I was quite young and…3d ago3d ago
Nine BlaessCo-branding Explained: Types, Benefits, Risks, and ExamplesIn a world where seemingly everything has been done before, collaboration allows us to create something truly innovative. This is where…Aug 22, 2023Aug 22, 2023
Nicolle MendozaStorytelling at the Executive Level: Why It MattersOne of the most fascinating and often underestimated skills in leadership is storytelling. Yes, I said storytelling. And before you roll…Oct 3Oct 3
Socratica BookstoreBuilding a Strong Brand through TQM: The Role of Quality Management in Social ResponsibilityIn today’s competitive market, building a strong brand goes beyond offering superior products or services. Consumers increasingly expect…1d ago
Jared DeLunainBrandValuerThe Dilemma of “Woke” Rebranding: How Victoria’s Secret Lost Its Magical Brand WorthIn the ever-evolving landscape of fashion and marketing, Victoria’s Secret was once an unparalleled symbol of glamour, aspiration, and…Mar 11
Jwngshar (Jimmy) NarzaryWhy building Organization Culture is key to building strong BrandsWhen I had begun working on my first start up in 2012, I dreamed of building a super brand from scratch. I was quite young and…3d ago
Nine BlaessCo-branding Explained: Types, Benefits, Risks, and ExamplesIn a world where seemingly everything has been done before, collaboration allows us to create something truly innovative. This is where…Aug 22, 2023
Nicolle MendozaStorytelling at the Executive Level: Why It MattersOne of the most fascinating and often underestimated skills in leadership is storytelling. Yes, I said storytelling. And before you roll…Oct 3
Nine BlaessWhat Is a Tagline and How to Write One That Sticks (+50 Examples)A tagline is more than just a catchy phrase; it’s a powerful tool that encapsulates your brand’s essence, communicates its distinctiveness…Jun 13, 20231
Digital Web AffinityHow to Build a Personal Brand Using Social Media: A Step-by-Step GuideIn today’s digital age, building a personal brand has become essential for professionals, entrepreneurs, and creatives alike. Social media…Sep 29
Locally Creative LabsCrafting Your Next Brand Masterpiece: Finding the right Strategy for your BusinessFor any business to succeed, establishing a well-defined brand strategy is crucial. This strategy should encompass the type of brand you…May 25