InIsobar Global BlogbyIsobarBrand and Commerce: Connected by Digital TransformationDigital transformation has become a hot topic, with CEOs talking about it every day and allocating significant budget for it in 2018. In…Jan 31, 2018
InIsobar Global BlogbyIsobarTransforming The Experience For The Post 95sAdvertising Week Asia came back to Tokyo for its second year this week. The city welcomed marketing, brand, advertising and technology…Jun 2, 2017
InIsobar Global BlogbyIsobarConversational commerce and the power of the botBots are not new, but they are bursting into the marketing buzzword library with renewed vigour. By its simplest definition a bot is “a…May 11, 2017May 11, 2017
InIsobar Global BlogbyIsobarBrand Commerce De-Coded: Amsterdam EditionIn the Isobar offices, overlooking the IJ, Amsterdam’s waterfront, Isobar Netherlands recently hosted their inaugural brand commerce event…Apr 5, 2017Apr 5, 2017
InIsobar Global BlogbyIsobarFacebook Marketplace: A real rival to eBay?Last month Facebook launched a new marketplace feature on its app — a potential rival to eBay and Gumtree that enables users to buy and…Nov 30, 2016Nov 30, 2016
InIsobar Global BlogbyIsobarBrand and Commerce: Connected by Digital TransformationDigital transformation has become a hot topic, with CEOs talking about it every day and allocating significant budget for it in 2018. In…Jan 31, 2018
InIsobar Global BlogbyIsobarTransforming The Experience For The Post 95sAdvertising Week Asia came back to Tokyo for its second year this week. The city welcomed marketing, brand, advertising and technology…Jun 2, 2017
InIsobar Global BlogbyIsobarConversational commerce and the power of the botBots are not new, but they are bursting into the marketing buzzword library with renewed vigour. By its simplest definition a bot is “a…May 11, 2017
InIsobar Global BlogbyIsobarBrand Commerce De-Coded: Amsterdam EditionIn the Isobar offices, overlooking the IJ, Amsterdam’s waterfront, Isobar Netherlands recently hosted their inaugural brand commerce event…Apr 5, 2017
InIsobar Global BlogbyIsobarFacebook Marketplace: A real rival to eBay?Last month Facebook launched a new marketplace feature on its app — a potential rival to eBay and Gumtree that enables users to buy and…Nov 30, 2016
InIsobar Global BlogbyIsobarTwo Content Innovations that Black Friday Marketers could learn from Singles’ Day2016 saw Singles’ Day or Double Eleven, the world’s biggest online shopping event, set a new record of $20 billion in sales in one day…Nov 25, 2016
InIsobar Global BlogbyIsobarFrictionless payments: Your body is replacing your credit cardIn years gone by, the journey between brand experiences and the retail experience was vast. You see a great new product advertised on a 6…Oct 25, 2016
InIsobar Global BlogbyIsobarRuaan Uys, Technical Director, Isobar South Africa: Spotlight on DevelopmentIn the first part of our ‘Spotlight on Technology’ series, we spoke to Isobar South Africa’s Technical Director, Ruaan Uys, to help shed…Oct 17, 2016
