Slavi KaloferovWhat simple and clear language should be like for online communication and what are its benefits?Prioritising simplicity in your content will attract more engagement and return from your audience.2d ago
Leena Guha RoyNavigating the era of ‘Spec Ads’: A comprehensive guide to crafting compelling advertisementsWith this article, I will share with you the captivating world of speculative advertisement, or as we fondly call them, “spec ads.” In the…Aug 2, 2023
Kaan UğrasızinbrandinspirationBest environments and places to avoid for brand communication professionalsIn the dynamic and rapidly evolving field of brand communication, professionals are tasked with shaping and conveying the identity and…Jun 24Jun 24
The Learning Curve NewsletterDon’t Buy This JacketIn 2011, Patagonia ran a full-page advertisement in The New York Times discouraging customers from purchasing one of their jackets. Below…Oct 9, 2023Oct 9, 2023
Jonny SawatzkyThe Art of Storytelling: 7 Secrets to Captivating your AudienceStorytelling isn’t just an art; it’s a transformative power that has turned industries into legends. From the magical realms of Pixar to…Jun 131Jun 131
Slavi KaloferovWhat simple and clear language should be like for online communication and what are its benefits?Prioritising simplicity in your content will attract more engagement and return from your audience.2d ago
Leena Guha RoyNavigating the era of ‘Spec Ads’: A comprehensive guide to crafting compelling advertisementsWith this article, I will share with you the captivating world of speculative advertisement, or as we fondly call them, “spec ads.” In the…Aug 2, 2023
Kaan UğrasızinbrandinspirationBest environments and places to avoid for brand communication professionalsIn the dynamic and rapidly evolving field of brand communication, professionals are tasked with shaping and conveying the identity and…Jun 24
The Learning Curve NewsletterDon’t Buy This JacketIn 2011, Patagonia ran a full-page advertisement in The New York Times discouraging customers from purchasing one of their jackets. Below…Oct 9, 2023
Jonny SawatzkyThe Art of Storytelling: 7 Secrets to Captivating your AudienceStorytelling isn’t just an art; it’s a transformative power that has turned industries into legends. From the magical realms of Pixar to…Jun 131
Apppl CombineElevate Your Brand with Effective Brand Management Agency ServicesElevate your brand with effective brand management agency services. Learn about the role of brand management agencies, the services they…May 141
Kaan UğrasızinbrandinspirationHow did Peugeot 206 become an icon in the automotive world and how did it multiply the brand value?The Peugeot 206, launched in 1998, has become a global automotive phenomenon. Its success is attributed to an effective communication…May 31
JudahApple’s ‘Think Different’ Approach to Brand CommunicationThe success of a brand depends on how people perceive it.Apr 12