Ruxandra-Theodora MaziluBoundaries Aren’t Barriers: 3 Techniques and Exercises to Stay Creative & Brand-ConsistentBoundaries don't limit creativity; they fuel it. Here are 3 techniques & exercises to practice your creative muscle & stay brand-consiste.Nov 25
InMarketing in the Age of DigitalbyVicky WenFive Things You Need to Know about Digital Marketing StrategyDo you know how many text messages are sent globally every day? The answer is 18.7 billion. Humanity has entered the digital age, no longer…Apr 152
In先賢商慧byDqj先賢商慧: The Heart of the Matter - Building Lasting Connections Through Emotional Marketing先賢商慧 = Chinese Ancient Books and Modern BusinessNov 9Nov 9
The Learning Curve NewsletterDon’t Buy This JacketIn 2011, Patagonia ran a full-page advertisement in The New York Times discouraging customers from purchasing one of their jackets. Below…Oct 9, 2023Oct 9, 2023
Karina SalfeldHow Cinema Influences Modern Branding: The Power of Art in StorytellingWhat do Blade Runner, Moonlight, and successful brand strategies have in common? And how to increase brand emotional engagement by up to…Oct 26Oct 26
Ruxandra-Theodora MaziluBoundaries Aren’t Barriers: 3 Techniques and Exercises to Stay Creative & Brand-ConsistentBoundaries don't limit creativity; they fuel it. Here are 3 techniques & exercises to practice your creative muscle & stay brand-consiste.Nov 25
InMarketing in the Age of DigitalbyVicky WenFive Things You Need to Know about Digital Marketing StrategyDo you know how many text messages are sent globally every day? The answer is 18.7 billion. Humanity has entered the digital age, no longer…Apr 152
In先賢商慧byDqj先賢商慧: The Heart of the Matter - Building Lasting Connections Through Emotional Marketing先賢商慧 = Chinese Ancient Books and Modern BusinessNov 9
The Learning Curve NewsletterDon’t Buy This JacketIn 2011, Patagonia ran a full-page advertisement in The New York Times discouraging customers from purchasing one of their jackets. Below…Oct 9, 2023
Karina SalfeldHow Cinema Influences Modern Branding: The Power of Art in StorytellingWhat do Blade Runner, Moonlight, and successful brand strategies have in common? And how to increase brand emotional engagement by up to…Oct 26
JudahApple’s ‘Think Different’ Approach to Brand CommunicationThe success of a brand depends on how people perceive it.Apr 12
InbrandinspirationbyKaan UğrasızDoes real-time support in mobile apps have a direct impact on brand perception and how can this be…Many companies still lag behind in offering live support through online channels. To build trust, foster customer loyalty, and create…Oct 18
InbrandinspirationbyKaan UğrasızIKEA: How simple design and communication conquered the furniture industryIKEA, the Swedish furniture giant, has become synonymous with affordable, functional, and stylish homeware. But beyond the flat-pack…May 29
