Vikas NagoriThe Importance of Brand Positioning: Building a Strong Foundation for SuccessIn the world of brand consulting and marketing, brand positioning is often the cornerstone on which the entire strategy is built. Whether…Nov 26
Ulli AppelbaumAn Actionable Definition of Brands. Benefits. Examples. Approach.In this article, I’ll share with you a definition of what a brand is that takes into account the way brands are formed in the minds of…Nov 18, 2023
Stewart SteelBrand is dirty word. Wha?I’m a brand consultant. I tell people that when they ask me what I do for a living. I’m proud of it. I’m out and proud. I’m a brand…Mar 15, 2023Mar 15, 2023
Anonymous Consulting DiariesThe Birth of Consulting DiariesAs a consultant for many years and now eyeing retirement from workforce, I believe it is time to have Consulting Diaries published in…Apr 5, 2021Apr 5, 2021
Vikas NagoriThe Importance of Brand Positioning: Building a Strong Foundation for SuccessIn the world of brand consulting and marketing, brand positioning is often the cornerstone on which the entire strategy is built. Whether…Nov 26
Ulli AppelbaumAn Actionable Definition of Brands. Benefits. Examples. Approach.In this article, I’ll share with you a definition of what a brand is that takes into account the way brands are formed in the minds of…Nov 18, 2023
Stewart SteelBrand is dirty word. Wha?I’m a brand consultant. I tell people that when they ask me what I do for a living. I’m proud of it. I’m out and proud. I’m a brand…Mar 15, 2023
Anonymous Consulting DiariesThe Birth of Consulting DiariesAs a consultant for many years and now eyeing retirement from workforce, I believe it is time to have Consulting Diaries published in…Apr 5, 2021
