Sonja WoolffBranding Lessons from the Golden Age of Air Travel.Boarding a flight these days, it seems hard to imagine that flying was once glamorous. Caviar served in ice sculptures, fashion shows down…Oct 17
Anastasia Butrym, Brand psychologistThe Archetypes of the Leading Brands of 2022Dominant Personalities of the Brand Finance Global 500 by IndustryJan 20, 2023
Reality ReloadMy Top 7 Marketing Principles to Transform Your StrategyStart by identifying your distribution channels first.Dec 20, 2023Dec 20, 2023
Robert BogereUnique Brand Positioning: Everything You Need To Know Now With ExamplesPositioning map to frameworksMay 2, 2023May 2, 2023
Nitesh JaiswalDecoding E-commerce Success: The Power of Crafting Irresistible OffersIn the ever-evolving landscape of E-commerce, success is both a pursuit and a puzzle. As per recent industry data from eMarketer, it’s…Oct 5, 2023Oct 5, 2023
Sonja WoolffBranding Lessons from the Golden Age of Air Travel.Boarding a flight these days, it seems hard to imagine that flying was once glamorous. Caviar served in ice sculptures, fashion shows down…Oct 17
Anastasia Butrym, Brand psychologistThe Archetypes of the Leading Brands of 2022Dominant Personalities of the Brand Finance Global 500 by IndustryJan 20, 2023
Reality ReloadMy Top 7 Marketing Principles to Transform Your StrategyStart by identifying your distribution channels first.Dec 20, 2023
Robert BogereUnique Brand Positioning: Everything You Need To Know Now With ExamplesPositioning map to frameworksMay 2, 2023
Nitesh JaiswalDecoding E-commerce Success: The Power of Crafting Irresistible OffersIn the ever-evolving landscape of E-commerce, success is both a pursuit and a puzzle. As per recent industry data from eMarketer, it’s…Oct 5, 2023
Ulli Appelbaum6 Strategic Reasons Every Brand Should Consider Using Brand Mascots:We all know brand characters (mascots), we all grew up with them and like them. And yet, we often don’t think about them as a viable…Oct 2, 2023
Victoria WallingBattling Choice FatigueIt’s second nature for everyone to make decisions every day — in random and ordinary moments, but especially so in crucial and inevitable…Jun 26, 2023
