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Emanuele MadedduThe framework for immersive tech in modern marketing effectivenessCatherine Kehoe’s recent speech at the IPA Effectiveness Awards highlighted something every CMO already senses: we’re in a new era, and the…Oct 14Oct 14
NectorIKEA Uses Loyalty Programmes to Increase Customer Loyalty: A Powerful StrategyThe success of any business is greatly dependent on consumer loyalty in the fiercely competitive marketplace of today. Businesses work hard…Dec 19, 2023Dec 19, 2023
martino.agostiniThe Evolving Role of the Brand Executive in a Digital, AI-Driven EconomyIn today’s digital landscape, the role of the Brand Executive has become a critical driver of growth and differentiation, powered by data…Nov 1
InCounter ArtsbyJames ChristopherBreathing New Life into Print MediaHow Print Magazines Can Thrive in the Age of AI and All Things DigitalDec 12, 20239
InMarketing in the Age of DigitalbyTim YuFrom Spam to Success: Email Marketing Lessons from AdidasMany of us, including me, rarely open our email inboxes to check for news from brands. Most go straight to the spam folder or the trash…Mar 12
Emanuele MadedduThe framework for immersive tech in modern marketing effectivenessCatherine Kehoe’s recent speech at the IPA Effectiveness Awards highlighted something every CMO already senses: we’re in a new era, and the…Oct 14
NectorIKEA Uses Loyalty Programmes to Increase Customer Loyalty: A Powerful StrategyThe success of any business is greatly dependent on consumer loyalty in the fiercely competitive marketplace of today. Businesses work hard…Dec 19, 2023
InILLUMINATIONbyHolmes Nguyen4 Dynamic Strategies to Boost Your Small to Medium-Sized BusinessThe road to growth is paved with smart decisions and strategic partnerships.Jun 235
Emanuele MadedduGamified immersive experiences turn passive interactions into unforgettable memoriesOne of the most exciting trends in experiential design is the fusion of gamification and immersive tech. This powerful combination…Sep 25