Shah MohammedEscaping the Price War: Intel’s Branding Lessons for Commodity MarketsIn today’s fiercely competitive business landscape, many companies find themselves trapped in the ruthless cycle of commodity markets…Apr 27
Tapish PanwarSurrogate Advertising: Celebrity Endorsements and Ethical ResponsibilityMore and more celebrities from movies to sports are seen endorsing ‘extended’ brands from Gutkha makers in this celebrity-enthused countryMay 29, 2023
Michael DresnerDISNEY IS NOT ENTERING THE CASINO BUSINESS.Strategic licensing at ESPN will be accretive to the Walt Disney Company and its brand extensions.Oct 26, 2023Oct 26, 2023
SkillverseWhy Is Brand Extension A Popular Marketing Strategy.Brand extension is a marketing strategy that involves using an established brand name to enter into new product categories. It allows…Oct 10, 2023Oct 10, 2023
Mohd Hammad YousufWhy is Brand Extension Such a Popular Marketing StrategyWhy is brand extension a popular marketing strategy? Discover the reasons, challenges, and successful examples.Jun 24, 2023Jun 24, 2023
Shah MohammedEscaping the Price War: Intel’s Branding Lessons for Commodity MarketsIn today’s fiercely competitive business landscape, many companies find themselves trapped in the ruthless cycle of commodity markets…Apr 27
Tapish PanwarSurrogate Advertising: Celebrity Endorsements and Ethical ResponsibilityMore and more celebrities from movies to sports are seen endorsing ‘extended’ brands from Gutkha makers in this celebrity-enthused countryMay 29, 2023
Michael DresnerDISNEY IS NOT ENTERING THE CASINO BUSINESS.Strategic licensing at ESPN will be accretive to the Walt Disney Company and its brand extensions.Oct 26, 2023
SkillverseWhy Is Brand Extension A Popular Marketing Strategy.Brand extension is a marketing strategy that involves using an established brand name to enter into new product categories. It allows…Oct 10, 2023
Mohd Hammad YousufWhy is Brand Extension Such a Popular Marketing StrategyWhy is brand extension a popular marketing strategy? Discover the reasons, challenges, and successful examples.Jun 24, 2023
Martin White JnrCadburys made mashed potatoI know right? Cadburys, the brand that’s renowned for making high-end chocolate, also sold instant mashed potatoes. How messed up is that…Feb 4, 2021
Bhargav Kumar Gokavarapu (Goku)The Most Bizarre Brand Extensions EverHey mom, what are we having for dinner tonight?Apr 21, 2023
RedbillerBranded House or House of Brands?As your business grows and your primary product gains more acceptance in the market, the desire to expand your business to offer more…Dec 1, 2021