Shah MohammedBrand Congestion: Innovative Solutions for Oversaturated MarketsPicture a bustling city highway during rush hour: lanes packed bumper-to-bumper, drivers jostling for position, and everyone inching…Sep 7
Shah MohammedAccelerated Brand Engagement: The K-Brand Secret to Rapid Consumer AdoptionIn recent years, South Korean brands have taken the global stage by storm, captivating audiences worldwide with their innovative products…Jul 20Jul 20
Tinashe Mandirahwe, Retail Analyst at Retail FundiFrom Outsider to Visionary — How Oliver Reichert Reshaped BirkenstockWhen Oliver Reichert assumed the role of CEO at Birkenstock in 2009, he brought something the iconic German footwear brand hadn’t seen in…Sep 25, 2023Sep 25, 2023
Shah MohammedSeoul-ful Branding: Global Lessons from Korean Business SuccessIn recent years, the global marketplace has witnessed an extraordinary phenomenon: the meteoric rise of Korean brands. From skincare…Jul 193Jul 193
Shah MohammedBrand Congestion: Innovative Solutions for Oversaturated MarketsPicture a bustling city highway during rush hour: lanes packed bumper-to-bumper, drivers jostling for position, and everyone inching…Sep 7
Shah MohammedAccelerated Brand Engagement: The K-Brand Secret to Rapid Consumer AdoptionIn recent years, South Korean brands have taken the global stage by storm, captivating audiences worldwide with their innovative products…Jul 20
Tinashe Mandirahwe, Retail Analyst at Retail FundiFrom Outsider to Visionary — How Oliver Reichert Reshaped BirkenstockWhen Oliver Reichert assumed the role of CEO at Birkenstock in 2009, he brought something the iconic German footwear brand hadn’t seen in…Sep 25, 2023
Shah MohammedSeoul-ful Branding: Global Lessons from Korean Business SuccessIn recent years, the global marketplace has witnessed an extraordinary phenomenon: the meteoric rise of Korean brands. From skincare…Jul 193
Itay DahanMcDonald’s Dives into Anime Culture: A Bold Branding RenaissanceWhy did McDonald’s decide to transform its iconic symbol in their latest branding campaign? This move has sparked widespread curiosity and…Mar 5
Filiberto AmatiTurning Mayhem into Mastery: The Art of Co-Creation for Brand Innovation (AKA what you wish you had…Navigating the world of co-creation can feel like sailing in uncharted waters. Companies often enter this journey excitedly but find…Feb 19
Rob WynnWant a Midas Touch? 5 Brand Strategies That Will Make Your Business IrresistibleForget the dusty old marketing wisdom about logos and colours. Your brand is an alchemical process, transforming mere products into coveted…Jan 8
