Marcos G. Figueira, DSc.Building Lovable Brands: the secret recipe behind cult followingsNot every product needs to be a bestseller to become a legend. Some brands go beyond transactions and build communities so loyal, they feel…Oct 12
Robert Bogere3 best benefits of developing a grateful brand love cultureBrand love is a marketing strategy that looks to adopt brand loyal customers and turn them into advocates or influencers for your brand —…Feb 1, 2023
Ericka KoehlerLovebrands: Beyond Loyalty, Towards the Humanization of ConsumptionIn today’s saturated market, where choices abound and information is everywhere, a few brands manage to stand out not just as products or…Sep 2Sep 2
Yaiza MartinezThe Power Of Branding: How To Build A Coffee Shop That Stands OutMar 21, 2023Mar 21, 2023
Nilmini NisansalaAre you a victim of a brand?The majority of people want to stand out in the community they are a part of. According to some subgroups, this behavior is a sign of…Nov 18, 20222Nov 18, 20222
Marcos G. Figueira, DSc.Building Lovable Brands: the secret recipe behind cult followingsNot every product needs to be a bestseller to become a legend. Some brands go beyond transactions and build communities so loyal, they feel…Oct 12
Robert Bogere3 best benefits of developing a grateful brand love cultureBrand love is a marketing strategy that looks to adopt brand loyal customers and turn them into advocates or influencers for your brand —…Feb 1, 2023
Ericka KoehlerLovebrands: Beyond Loyalty, Towards the Humanization of ConsumptionIn today’s saturated market, where choices abound and information is everywhere, a few brands manage to stand out not just as products or…Sep 2
Nilmini NisansalaAre you a victim of a brand?The majority of people want to stand out in the community they are a part of. According to some subgroups, this behavior is a sign of…Nov 18, 20222
Lisa Valade-DeMeloWhat women want: brands and the blind spotI’ve been wondering about stuffed animals lately. Specifically, why my girls have stuffed animals that have boy names and are referred to…Mar 18, 2021
Jake BjorsethHow to Find Brand Love this Valentine’s DayThis Valentine’s day I took the time to find true love — that is, brand love of course.Feb 14, 2019
