Svetlana StotskayaScent as Canvas: Integrated Marketing Project in Fragrance and Art Industries in Singapore and…As a marketer and independent consultant, I recently partnered with Oo La Lab, a fragrance brand that allows customers to create their own…Feb 12
Kevin NamakyUltimate Guide Brand Strategy | Branding 101Brand strategy is made up of a few core frameworks that work together to define and set direction for your brand. Once you’ve documented…Jul 24, 20234
Nine BlaessCo-branding Explained: Types, Benefits, Risks, and ExamplesIn a world where seemingly everything has been done before, collaboration allows us to create something truly innovative. This is where…Aug 22, 2023Aug 22, 2023
InThe Leadership NexusbyPriyakant CharokarMarketing: Understanding the Bell Curve & How It Shapes Consumer Adoption 📊The Bell Curve is a widely used model in marketing, economics, and business strategy. It helps explain how innovations, trends, and…Feb 2Feb 2
Svetlana StotskayaScent as Canvas: Integrated Marketing Project in Fragrance and Art Industries in Singapore and…As a marketer and independent consultant, I recently partnered with Oo La Lab, a fragrance brand that allows customers to create their own…Feb 12
Kevin NamakyUltimate Guide Brand Strategy | Branding 101Brand strategy is made up of a few core frameworks that work together to define and set direction for your brand. Once you’ve documented…Jul 24, 20234
Nine BlaessCo-branding Explained: Types, Benefits, Risks, and ExamplesIn a world where seemingly everything has been done before, collaboration allows us to create something truly innovative. This is where…Aug 22, 2023
InThe Leadership NexusbyPriyakant CharokarMarketing: Understanding the Bell Curve & How It Shapes Consumer Adoption 📊The Bell Curve is a widely used model in marketing, economics, and business strategy. It helps explain how innovations, trends, and…Feb 2
Kevin NamakyTips for Tough ConversationsThe first time you get a direct report, it can be both exciting and scary. It’s a sign you’ve been trusted with management responsibility…Jul 26, 2023
InThe Leadership NexusbyPriyakant CharokarMarketing: Understanding the Product Life Cycle (PLC) 🚀Every product goes through a lifecycle, just like humans do! From a newborn product to a mature market leader and eventually an old-timer…Feb 2
Kevin NamakyFive Potential Brand Management Career PathwaysAs we head into the new year, no doubt many brand leaders are thinking about their career goals and aspirations. And if you follow the most…Jul 22, 2023
