Shah MohammedFrom ‘Meh’ to ‘Must-Have’: How Customer-Focused Value Propositions Transform BusinessesDid you know that 95% of new products fail? This staggering statistic from Harvard Business School professor Clayton Christensen highlights…Jul 29
Anastasia Butrym, Brand psychologistThe Archetypes of the Leading Brands of 2022Dominant Personalities of the Brand Finance Global 500 by IndustryJan 20, 2023
Mary D'souzaHOW TO MANAGE A HOUSE OF BRANDS UNDER ONE ROOF EFFECTIVELYA “House of Brands” is a strategic business model in which a company owns and manages multiple distinct brands, each with its own unique…Jul 18Jul 18
Shruti Sharma9 Red Flags in BrandingYour brand is your identity, but is your brand visible in the crowd? Here are some red flags to watch out for to make your branding…Jul 172Jul 172
Shah MohammedFrom ‘Meh’ to ‘Must-Have’: How Customer-Focused Value Propositions Transform BusinessesDid you know that 95% of new products fail? This staggering statistic from Harvard Business School professor Clayton Christensen highlights…Jul 29
Anastasia Butrym, Brand psychologistThe Archetypes of the Leading Brands of 2022Dominant Personalities of the Brand Finance Global 500 by IndustryJan 20, 2023
Mary D'souzaHOW TO MANAGE A HOUSE OF BRANDS UNDER ONE ROOF EFFECTIVELYA “House of Brands” is a strategic business model in which a company owns and manages multiple distinct brands, each with its own unique…Jul 18
Shruti Sharma9 Red Flags in BrandingYour brand is your identity, but is your brand visible in the crowd? Here are some red flags to watch out for to make your branding…Jul 172
Mark EvansThe Difference Between Brand Strategy and Brand PositioningWhat’s the difference between brand strategy and brand positioning?Nov 1, 2023
Kevin NamakyThe Multiple Audience ChallengeBrand positioning can be tricky to get just right. And it can get even more complicated if you have multiple audiences you may want to…Sep 15, 2023
