Andre Pereira BarbosaWhat Is Brand Positioning and Why Is It Important?In today’s competitive market landscape, where consumers are constantly bombarded with options, brand positioning has become more crucial…Aug 26Aug 26
Anubhav MunjaalBRAND POSITIONINGAs an insider, we often view our brand favorably, but it’s essential to consider external perspectives on our market image. Successful…Aug 23Aug 23
Farah DigitalinMedia.oticBrand Positioning 101: How to Differentiate Your BusinessWhat is Brand Positioning?Aug 19Aug 19
Shah MohammedFrom ‘Meh’ to ‘Must-Have’: How Customer-Focused Value Propositions Transform BusinessesDid you know that 95% of new products fail? This staggering statistic from Harvard Business School professor Clayton Christensen highlights…Jul 29Jul 29
Mary D'souzaHOW TO MANAGE A HOUSE OF BRANDS UNDER ONE ROOF EFFECTIVELYA “House of Brands” is a strategic business model in which a company owns and manages multiple distinct brands, each with its own unique…Jul 18Jul 18
