Brand Promise

There are many definitions of the term brand. One of my favorites is this: A brand is a promised delivered. Is what you’re known for delivered consistently? Consider Ace Hardware, whose brand promise is The Helpful Hardware Place. When you visit an Ace Hardware store, do they keep their promise…

There are many definitions of the term brand. One of my favorites is this: A brand is a promised delivered. Is what you’re known for delivered consistently? Consider Ace Hardware, whose brand promise is The Helpful Hardware Place. When you visit an Ace Hardware store, do they keep their promise…

The world is filled with words. There are wise words. Buzzwords. Kind words. Magic words. Four-letter words Empty words. And famous last words. Words can incite anger. Ignite passion. Hurt, humiliate, heal or help. Words matter. Today, I’d like you to consider another kind of word. Your Word. Your word…

I talk about having a promise message a lot. It is for me one of the most important elements when it comes to getting and keeping someone’s attention but more importantly their wallet. In many ways, prospects will never care about your awesome plan to do XYZ if you don’t…

No matter what type of small business you run, you know that the core of what will attract customers and bring them back is your customer service. …

By David Paul Carter | Updated on February 9, 2021 Are you upset because margins are slipping impacting your company’s overall profitability? AND, at the same time you want to grow your business more rapidly and more profitably? Yes — margins are one of the most important Key Performance Indicators…

What comes to mind when you think of “APPLE” ? Speed? class? good camera? The feeling brands give is relative. While we think of Apple as speed, class & good camera. For some Apple reminds them of “expensive” It depends on us and how the brand answers to our own needs. What remains true and certain is to make truly remarkable products.

When asked: “what does your target audience want?”, it’s not unusual for these to be articulated by business owners and marketers: “convenience” — — — — — - “one-stop-shop” — — — — — - “good service” — — — — — “affordable” They aren’t wrong. Generally, people will voice…

Repost from: https://creativeouthouse.com/2020/03/23/branding-in-a-time-of-disruption/ by Rudy Fernandez. These are unusual times. Whether you run a multi-billion-dollar corporation or a one-person company, there is no blueprint for how to move forward. One thing, however, has always been true in business. Whatever crisis arises, the strongest brands always come through. So amidst all…