VANESSA DOLLHow a CPG food brand can use competitive analyses to revitalizeEight questions to ask that will help determine the scale of evolution for your CPG food brand package design refresh.Nov 14, 2023
Hamed Seyed-allaeiinBetter MarketingPainting Brands with AI: A Pictorial Exploration of Corporate IdentitiesUtilizing Midjourney, a generative AI model, to portray global brands, unveiling a spectrum from dystopian nightmares to utopian visionsMay 23, 20237
Quilt.AIinQuilt.AIA Gen Z Favorite Giving Spots the Star TreatmentWhile millennial aesthetics are all about minimalism, neutral color palettes, and perfectly balanced visuals, Gen Z has done a complete…Jun 6, 2022Jun 6, 2022
Brandergate*Fubar Branding: How to ignore Brand Analytics completely and hope to get away with itThe art of brand destruction! Learn the risky paths of ignoring analytics, market research, and metrics. An amusingly catastrophic journey!Jun 12, 2023Jun 12, 2023
Andy ZennerKnowing Your Competition: Essential Steps in Market Research for BrandingBrand research can help you refine your branding strategy and ensure it reaches the right audience effectively. When done correctly, it can…Apr 12, 2023Apr 12, 2023
VANESSA DOLLHow a CPG food brand can use competitive analyses to revitalizeEight questions to ask that will help determine the scale of evolution for your CPG food brand package design refresh.Nov 14, 2023
Hamed Seyed-allaeiinBetter MarketingPainting Brands with AI: A Pictorial Exploration of Corporate IdentitiesUtilizing Midjourney, a generative AI model, to portray global brands, unveiling a spectrum from dystopian nightmares to utopian visionsMay 23, 20237
Quilt.AIinQuilt.AIA Gen Z Favorite Giving Spots the Star TreatmentWhile millennial aesthetics are all about minimalism, neutral color palettes, and perfectly balanced visuals, Gen Z has done a complete…Jun 6, 2022
Brandergate*Fubar Branding: How to ignore Brand Analytics completely and hope to get away with itThe art of brand destruction! Learn the risky paths of ignoring analytics, market research, and metrics. An amusingly catastrophic journey!Jun 12, 2023
Andy ZennerKnowing Your Competition: Essential Steps in Market Research for BrandingBrand research can help you refine your branding strategy and ensure it reaches the right audience effectively. When done correctly, it can…Apr 12, 2023
Small PlanetRocket Science: Patrick EganOn dog psychology, sneaky trends in advertising, AI content tools, celebrities in commercials, and the best pizza in Chicago.Apr 4, 2023
Emma Radmilovic3 Websites for Researching Brand MessagingWhat are other brands doing? How do we make our messaging stand out from the crowd? These tools can help you figure that out.Mar 13, 2023
LeonaustinThe importance of Inclusive/Accessible design — Launchpad ResearchFor decades, brands have focused on developing and designing their products to meet broad consumer needs, whether that be through new…Jul 25, 2022
