Brand Strategist

When you’re a freelance brand strategist, who can you trust to bring your clients’ brand & messaging strategy to life with a cohesive design? — We get it. You’re a brand strategist, and you love diving into the details to deliver the big picture for your client. You know their mission, vision, and value proposition; you’ve got a clear picture of the competitive landscape; and you understand their audience. Not only that, but you’ve done…

Have you ever heard of brand specialists or content marketers talk about ‘content pillars’? A content pillar is an overarching topic or theme that aligns with your brand or business, that can get be broken down into multiple other topics. Having 4–5 content pillars in place for your brand is…

You can read the original article on our website. What is Co-Branding? Can you recall a time that two brands you love collaborated on a product that you had to have? …

Introduction Have you ever had a friend who constantly asks to borrow your stuff but never reciprocates? A friend who is always there for your job promotion but is radio silent when you are at your lowest? …

Across this blog, I frequently write about the importance of branding your own business, but there’s something else that a great brand strategist can offer — partnership. …

It’s still there, I thought as I entered the bathroom Thursday morning and pressed a hand on my neck. The dehydrated burnt grass feeling was still present in the back of my throat. It had been four days already and I hated what it would become if i didn’t immediately…

PART 1 me as a freelance brand strategist first Hi, I’m Hilda and this is my first ever blog, first ever on Medium. I thought writing was easy. I am an opinionated person. Have lots of ideas, thoughts, strong opinions and imagination. …

Just your average political campaign yard sign? During a weekend stroll in Chicago’s Logan Square neighborhood on one of the first sunny days in an otherwise crappy spring, I walked past a generic political yard sign bearing the expected red, white and blue color palette. It was a run-of-the-mill design that featured a candidate unknown to me…