Brand Strategy

Introduction The number of ways and platforms to consume sports and entertainment has grown exponentially physically and virtually. International sports federations and organisations face the challenge of standing out in a crowded marketplace. A strong brand strategy is critical to success, but what does that strategy look like for an international…

What if there were 7 simple skills you could apply immediately to elevate your storytelling skill instantly? There are.

Branding has always enticed me. The minute details and the overlapping stories and storytelling. Ahh! Over the years, I’ve seen the face of branding change faster than a chameleon on a rainbow. From the days of catchy jingles and flashy logos to the era of woke consumers and purpose-driven messaging…

The oldest and largest brand game creation platform, Branded Mini-Games, which has attracted more than 200 prestigious brands since 2016, and the leading web3 gaming platform, Pocket Arena, also known for its flagship game Castle Defense, are being converged and emerged as a brand new service called “Branded Metaverse.” …

…your brand is not just your logo or name, it’s also your values, personality, and promise to your customers. As a small business owner, it’s easy to stumble into common branding blunders that can hold back your growth and put a damper on your business’s future success. Over the years…

Boosting Your Brand and Book Sales Things to think about in choosing Social Media platforms as an Author. As an author, it’s essential to have a strong online presence, and social media is a crucial part of that presence. However, with so many social media platforms available, it can be…

Creative work depends on personal taste, which means even though the campaign is already following the objectives, each person will have a preference for the campaign. So how to determine whether the creative work is good or not? Let’s discuss it more! How to Assess Creative Works? All creative works tend to get a subjective…

Like art, creating a brand is highly subjective. A rebrand is considerably worse. So then, why do it? We often point to a half-dozen reasons: A refresh — which is the case for Pepsi Business alignment — the reason for Kellogg’s recent changes Value change / update — the rationale…

As a marketer, you know how challenging it can be to stand out in a crowded marketplace. Consumers are constantly bombarded with advertisements and marketing messages, and it can be tough to cut through the noise and capture their attention. That’s where experiential marketing comes in. This innovative marketing strategy…