Brand Strategy

If your entity was to merge or be bought by an investor and the investor wanted to use your brand elements to market h/her stuff, your brand value would be that figure the investor would pay you. What is brand value? Brand value is the monetary worth of your brand if you were to…

I wouldn’t call myself an expert in online dating. I mean is there even such a thing? And although I’m relatively new to the world of Tinder, Bumble, Hinge, Relate Date, and every other app created for you to find the love of your life, I’ve spent enough time scrolling…

Are we really as focused on our clients as we claim to be? — Marketers love talking about their client-centricity, but are they actually living up to it? In this article, I share my personal experience with this topic. For managing several client projects at my university, I had the chance to lead different teams of students. Together, we developed and implemented campaign strategies…

ChatGPT has dominated the news cycle since it was announced on November 30th. Last week, nearly two months after the release, a rumor emerged that BuzzFeed will be replacing their writers with ChatGPT: I only tweet a few times a year, but I luckily broadcasted my intentions a full…

Here are common principles that create market dominating brands: ‘Heritage’ is the foundation your brand will rise upon. Building a heritage around your vision and ethos is the path to starting a legacy. Heritage is what makes your brand trustworthy and gives it purpose. …

What comes to mind when you think of a great brand? Is it a powerful and enduring logo, a perfect name or a tagline that’s rattled around in your head for much of your life? I’d say these certainly help in that they’re part of what we might quickly associate…