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Brand Strategy

Method in Prototyping: From UX to Front EndFeb 296 min read

The Future of Business is Design

Written by Patrick Newbery

Designers have always deserved a seat at the planning table. We have an important message: Don’t treat design as the last, final stage in the process; it limits what design can do.

1 response

Kristina JenkinsMar 83 min read

What 20 SoulCycle Classes In 28 Days Taught Me About Brands

As a strategist in the marketing world, I believe that brands and products have the power to take on a much bigger meaning in our lives beyond their functional benefit.

Matt HillMar 312 min read

What’s in a name?

Names are a box. We use them for recognition, meaning, repeating the process of knowing what something is by its label, over…

Emotive Brand in Small Business ForumNov 27, 20143 min read

Seeing Profit as a Consequence Not a Purpose

How do you define the purpose of your business? Like many, you probably default to…

1 response

Brian LakampMar 114 min read

Take Me Somewhere New

Branding Clean Energy

margot stephenson5 days ago2 min read

Content with a Heartbeat

Using content for connection on social channels.

Content With A Heartbeat

Brands have a tall-order when trying to connect with an online audience these days. We know that social channels are always…

TheCrowningMonarchMar 282 min read

Where Art, Marketing, and Branding Join Together for Brunch.

Easter Sunday I found myself enjoying a delicious brunch with a good friend at Cafe LaLo in NYC…

Eisenhower Agency4 days ago3 min read

Brand-er or Direct-er?

Your marketing DNA will determine your success

Are you a brand-first driven company (a “brander”) or a direct response marketer (“directer”)? Many organizations want to believe they can be both, especially branders who believe that thanks to social media, they…

Method in 10x10 SeriesApr 112 min read

Brand as Context in Interaction Design

Written by Ben Fullerton

I’m sure that I was swearing…

CarrotDec 7, 20155 min read

You Think You Know Me? Advertising Without Empathy is Just Noise.

By: Liz Medina

Sometimes, “the struggle is real.” Your friends are being flakes, your family puts unnecessary pressure on you, the presentation you’ve been working on for months is now on the…