Brand Strategy

Step 1: Loss I lost my faith in branding when First Republic’s stock cratered. And poof, just like that, many thousands of dollars of my retirement vanished. I bought the stock because I believed that such a strong brand couldn’t actually collapse. Oh, how wrong I was. Step 2: Denial …

Tina Turner, who passed away on May 24, 2023, left an indelible mark on the music industry through her extraordinary journey from a tumultuous relationship with Ike Turner to becoming an iconic music legend. Her story stands as a testament to the power of resilience and personal reinvention. After breaking…

In recent years we have had the privilage of partnering with several brands such as Kotex (link), Google (link) and IBM (link) on branded and gamified learning experiences. …

Ever wondered how a brand can captivate an entire audience without resorting to typical social media tactics? Picture this: a fintech brand that breaks free from the mould and creates an online community like no other. Whether you’re a seasoned social media strategist or just starting your brand’s online journey…

We are in a phase where innovation reigns supreme, and the intersection of creativity and entrepreneurship gives birth to the Creator Economy. And I’m fascinated by the evolution and the immense potential it holds. The Rise of the Digital Visionaries In the age of hyper-connectivity and relentless technological advancements, the Creator Economy has birthed a new…

Discover the Power of Zeta: A Game-Changing Platform for Individuals and Businesses. — Introduction of Zeta Review: In today’s competitive market, effective brand management is crucial for businesses seeking to stand out and thrive. Enter Zeta, the brand new, cutting-edge platform that revolutionizes the way you manage and enhance your brand. In this article, we will delve into the features, benefits, and tremendous potential Zeta holds for…

Welcome to our new blog! At Honesto, we are committed to building a sustainable and conscious future. That’s why we are inaugurating this space with a reflection on how we communicate climate change and how our social interaction determines the current lack of awareness about this global challenge. In the…

In today’s highly competitive business landscape, brand recognition plays a crucial role in attracting clients and driving success. Without a recognizable brand, it becomes challenging for businesses to stand out from the crowd and capture the attention of potential customers. However, with strategic efforts and focused actions, it is possible…

In the age of social media, it’s easy to think of ourselves as brands. We carefully curate our online profiles, sharing only the most flattering photos and carefully crafted captions. We want to present ourselves in the best possible light, and we want others to see us in a certain…