Shibani GhoshHow to Create an Effective Brand Value?Creating an effective brand value requires a strategic approach that connects with the audience emotionally and aligns with their…Nov 292
Matt NitowskiThe Ultimate List of Brand Values: Your Comprehensive Guide to 90+ Values by CategoryIn an era where consumer loyalty increasingly hinges on a brand’s ethical stance and societal contribution, articulating and living by a…Apr 4
Pratik Kalam3 Principles to Keep Your Brand RealThe world doesn’t need another “perfect” brand trying too hard to impress. What people crave are brands that feel real, trustworthy, and…Nov 26Nov 26
InVirtue StudiosbyHannah AlexanderLessons from Patagonia’s 2011 “Don’t Buy This Jacket” CampaignIn a world where consumerism often reigns supreme, Patagonia took a bold stand that not only disrupted conventional marketing practices but…Sep 26Sep 26
AristosourcingHow Do We Ensure the Outsourced Team Understands Our Brand Values and Culture?Outsourcing has become a common strategy for businesses seeking to improve efficiency, expand capabilities, and tap into specialized…Nov 14Nov 14
Shibani GhoshHow to Create an Effective Brand Value?Creating an effective brand value requires a strategic approach that connects with the audience emotionally and aligns with their…Nov 292
Matt NitowskiThe Ultimate List of Brand Values: Your Comprehensive Guide to 90+ Values by CategoryIn an era where consumer loyalty increasingly hinges on a brand’s ethical stance and societal contribution, articulating and living by a…Apr 4
Pratik Kalam3 Principles to Keep Your Brand RealThe world doesn’t need another “perfect” brand trying too hard to impress. What people crave are brands that feel real, trustworthy, and…Nov 26
InVirtue StudiosbyHannah AlexanderLessons from Patagonia’s 2011 “Don’t Buy This Jacket” CampaignIn a world where consumerism often reigns supreme, Patagonia took a bold stand that not only disrupted conventional marketing practices but…Sep 26
AristosourcingHow Do We Ensure the Outsourced Team Understands Our Brand Values and Culture?Outsourcing has become a common strategy for businesses seeking to improve efficiency, expand capabilities, and tap into specialized…Nov 14
InBrandValuerbyAlisonBrand valuation: How to calculate your brand value without breaking the bankUnderstanding the worth of your brand is not just beneficial; it’s essential for sustained success. However, the notion of brand valuation…Feb 16
InThe Brand BookbyKitiara PascoeYour Brand Already Has Values — but are they the ones you really want to publicise?Is your behaviour giving away values you’d rather not share?Oct 10
ZefrAI with Integrity: Elevating Brand Marketing Innovation with Lasting ImpactSince the debut of ChatGPT into the mainstream in late 2022, brands have been actively exploring generative AI. This technology is…May 23
