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Brand

Simon ManchippNov 3, 20154 min read

Branding without getting burnt.

The ability to self publish + the belief of entitlement + effortless global reach = the big question. How do you do anything commercially creative, anything new — without it getting slammed (often within the very sector that created it) before it can prove itself?

Patrick OsinskiJan 27

7 Ways To Keep Your Startup Marketing Lean

If you've recently launched a startup, you know your brand needs as much exposure as possible. When you don't have much…bit.ly

Graham KinsingerJul 9, 20153 min read

Facebook News Feed Findings

Using Facebook’s new preferences settings, I break down what I saw in my…

Adam MonagoJan 132 min read

When Brand Messaging Misses The Mark

Today a friend pointed out this great example of messaging gone awry. In the image below, from a recent RiteAid circular, you can see their familiar “Welcome to Wellness” tagline is followed by a listing of items on sale, specifically: chips, soda, ice cream and…

Seçkin UysalDec 26, 20152 min read

Brands should always have a complete communication strategy with a clear tone of voice which is the key for a sustainability of that brand.

However and no surprise, brands in a “brand new start-up world” that we are in now should be open to the idea of “death”.

luiscesarjrMar 292 min read

Marcas mais “humanizadas”(?)

Desculpe-me se você é daqueles que gosta de receber um coraçãozinho depois de elogiar o atendimento de uma empresa pelo chat do Facebook, ou se você é daqueles que quando uma empresa te responde, escreve coisas do tipo “vc”, “tbm”, “obg” e você acha o máximo. Isso não é legal.