Branded Podcast

Originally written by our partner in crime: Jar Audio How in-house production can kill your branded show. If you’ve explored the benefits of a branded podcast, and think you’re ready for your own corporate show, you might be tempted to create one in-house. It is an expensive ordeal after all, and you are the experts in your own…

And why your client will thank you for doing it — Finding stories that align with our client’s brand values is one of the most important aspects of our jobs as podcast producers at Pacific Content. Take, for instance, one of our longest-running podcasts — Choiceology. It’s a show Pacific Content makes for Charles Schwab that aims to help people make…

“Podcast is opening an new opportunity to show up your brand and many players are already there . Hence , make it serious”. The recent annual study named “The infinite dial 2021” from Edison research and triton digital group showcases the statistics such as 40% of monthly listeners of podcasts…

There’s not enough transparency in the podcast sector. Download numbers aren’t public and appearances don’t tell the full story. Whilst branded podcasts are growing, it currently relies on ambitious marketing teams, an experienced production agency and a shared belief to green light a project. The more we share results, our learnings and celebrate successes, the more marketing directors will see the value in originating a podcast as part of their content plans.

written by our Canadian Podcast Partner Jar Audio With companies like KLM, eBay, Johnson & Johnson, and American Express (plus more) all hopping on the branded podcast wagon, it’s clear this medium is here to stay. And, with more folks working from home in post-pandemic life, we expect both the…

Learn how to find guests for your podcast episodes that will amplify your message and grow your audience. It’s no secret that an engaging guest can make or break your podcast episode. As the former director of agency marketing at 5by5, Grant Jenkins has learned how to identify what makes a person the right fit for a podcast and how they can work to grow your audience. “The…

If you’re looking to work a branded podcast into your content marketing plan, your audience should be your top priority. A well-made series will consider your ideal supporters while prioritizing their interests and striving to meet their needs. Below, you’ll find a list of dos and don’ts essential to creating…

As the founder of Forward Push, a marketing agency for small businesses and startups, Marc Apple knows all the tools for building brand loyalty through creative and engaging content to audiences. One of his favorite’s: branded podcasts. “I love podcasting and I encourage all of our clients to do it,”…

Why Bother With Branded Podcasts? To paraphrase the great Ron Burgundy, podcasts are kind of a big deal. According to NPR’s recent Spoken Word Audio Report, 75% of all Americans listen to spoken-word audio each month, its share of listening has increased by 30% over the last six years, and by 8% in the last…