Davide Scialpi — EconomistOrange Paint on Gucci’s Tree in Milan: The Gucci Reaction Isn’t Brand Activism!In these days, I passed by Galleria Vittorio Emanuele here in #Milan and came across the Gucci tree-shaped installation, defaced with…Jan 4
ChaakWhy Emotional Branding is important for Luxury Brands and how to use it?People don’t buy luxury for logical reasons but for emotional reasons.Feb 13, 2021
Alex AntolinoWhat is a brand?In the book Sapiens by Yuval Noah Harari, it is explained that brands don’t exist in reality. Brands are imaginary constructions companies…Nov 17, 2020Nov 17, 2020
Justine ClayWhy we’re immune to change (and what to do about it)Have you ever felt like you are the biggest thing getting in the way of what you want?Mar 1, 2023Mar 1, 2023
InThe StartupbyNolan MarkettiThe Difference Between Brand, Brand Identity, and Branding.Learn the difference between your brand and brand identity, and how they help you grow and attract more customers.Jun 10, 20201Jun 10, 20201
Davide Scialpi — EconomistOrange Paint on Gucci’s Tree in Milan: The Gucci Reaction Isn’t Brand Activism!In these days, I passed by Galleria Vittorio Emanuele here in #Milan and came across the Gucci tree-shaped installation, defaced with…Jan 4
ChaakWhy Emotional Branding is important for Luxury Brands and how to use it?People don’t buy luxury for logical reasons but for emotional reasons.Feb 13, 2021
Alex AntolinoWhat is a brand?In the book Sapiens by Yuval Noah Harari, it is explained that brands don’t exist in reality. Brands are imaginary constructions companies…Nov 17, 2020
Justine ClayWhy we’re immune to change (and what to do about it)Have you ever felt like you are the biggest thing getting in the way of what you want?Mar 1, 2023
InThe StartupbyNolan MarkettiThe Difference Between Brand, Brand Identity, and Branding.Learn the difference between your brand and brand identity, and how they help you grow and attract more customers.Jun 10, 20201
Canon WingHow to Activate Brand Awareness in 2021 [Case Study: Skims]Today we are asking the question on every entrepreneur’s mind: How Do I Activate Brand Awareness in 2021?Jun 25, 2021
David GonyoHow to Write an About Page That Wins Customers: Tips for Making ConnectionsIt’s not always about sellingJul 21, 2022
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