Davide Scialpi — EconomistOrange Paint on Gucci’s Tree in Milan: The Gucci Reaction Isn’t Brand Activism!In these days, I passed by Galleria Vittorio Emanuele here in #Milan and came across the Gucci tree-shaped installation, defaced with…Jan 4
ChaakWhy Emotional Branding is important for Luxury Brands and how to use it?People don’t buy luxury for logical reasons but for emotional reasons.Feb 13, 2021
David Gonyo5 Reasons You Might Want To Hire A Personal Branding AgencyEven if you’re a brand of oneJun 28, 2022Jun 28, 2022
Justine ClayWhy we’re immune to change (and what to do about it)Have you ever felt like you are the biggest thing getting in the way of what you want?Mar 1, 2023Mar 1, 2023
Caryn MarooneyRIBS — THE MESSAGING FRAMEWORK FOR ANY PRODUCT & COMPANYThis article originally appeared in TechCrunchMar 2, 2021Mar 2, 2021
Davide Scialpi — EconomistOrange Paint on Gucci’s Tree in Milan: The Gucci Reaction Isn’t Brand Activism!In these days, I passed by Galleria Vittorio Emanuele here in #Milan and came across the Gucci tree-shaped installation, defaced with…Jan 4
ChaakWhy Emotional Branding is important for Luxury Brands and how to use it?People don’t buy luxury for logical reasons but for emotional reasons.Feb 13, 2021
David Gonyo5 Reasons You Might Want To Hire A Personal Branding AgencyEven if you’re a brand of oneJun 28, 2022
Justine ClayWhy we’re immune to change (and what to do about it)Have you ever felt like you are the biggest thing getting in the way of what you want?Mar 1, 2023
Caryn MarooneyRIBS — THE MESSAGING FRAMEWORK FOR ANY PRODUCT & COMPANYThis article originally appeared in TechCrunchMar 2, 2021
Alex AntolinoWhat is a brand?In the book Sapiens by Yuval Noah Harari, it is explained that brands don’t exist in reality. Brands are imaginary constructions companies…Nov 17, 2020
David GonyoHow to Write an About Page That Wins Customers: Tips for Making ConnectionsIt’s not always about sellingJul 21, 2022
