Branding Strategy

Remember the days of Hi5 and MySpace? Oh my gosh, the nostalgia! These platforms were the early pioneers that paved the way for the social media revolution we find ourselves in today. I recall my days in high school, creating and spending hours online perfectly curating my Hi5, Myspace and…

In today’s fast-paced digital world, building and managing a personal brand has become more critical than ever. Whether you are an influencer, small business owner, startup founder, or a freelancer, developing a personal brand can support you in establishing a strong online presence, creating a loyal following, and achieving your…

In today’s competitive business landscape, standing out from the crowd is essential for success. One of the most effective ways to differentiate your brand and attract your target audience is by crafting a unique value proposition. According to marketing giant Hubspot, only 64% of businesses have established value propositions, and…

How do I know what I want? — Opinion. Written by Alejandro Torres. I am sure you have seen this post by now. 🔽

A must-read for small business owners and new entrepreneurs! — Disclaimer: This post contains Amazon Affiliate links which helps me fund my hobby of writing. Try this exercise. Count the number of logos you see in your surroundings right now. How many did you count? Logos are everywhere! For many small businesses, logo and even branding as a whole, is…

If I haven’t yet lost you at psychic, welcome!! I’m excited to share a glimpse of my brand engineering process. I first learned about branding when I joined Goodby Silverstein & Partners (the “got milk?” people, yes) a few years ago for my first big girl job as a junior…

Quick questions: Would you rather be your own boss or work your whole life for a boss? Would you rather be able to travel anywhere you want or be stuck in traffic every morning? Would you rather create your own wealth or settle for whatever your boss thinks you are…

Starting a business can be a bit intimidating, but don’t worry, we’re here to help! One of the most important components of creating a successful business is establishing a strong brand. — Branding is crucial for startups as it differentiates them from competitors and attracts customers, investors, and partners. A well-defined brand can establish credibility and trust, which is especially important for new businesses entering the market.

Brands are always looking for novel ways to provide exceptional customer service in the rapidly changing digital landscape of today. One technology that has emerged as a game-changer in this realm is artificial intelligence (AI). …