Branding

What is a brand? It’s not the logo, or the latest ad, or just the product itself. A brand is EVERYTHING; it’s the sum total of hundreds (or more) touch points. All of these things add up to something that a customer, or employee, or partner, or retailer thinks of…

A brand message is a crucial component of any successful marketing strategy. It helps define your company’s values, goals, and target audience. However, when your brand message becomes cluttered or inconsistent, it can harm your reputation and hinder your marketing efforts. …

Recently I’ve been obsessed with a new show, but it’s not on Netflix, Amazon or Disney. It’s on YouTube, and it’s been made by Porsche! In 2020 Porsche AG launched a YouTube series titled “Road To Le Mans” and since then it’s gained over 100 Million views across three series…

Tune into Jake FM for Reading/Listening Pleasure With No Ads! — Who cares. But I wanted to keep writing, and someone asked me about it. So, I took the liberty of using it as a prompt. If you could choose any name besides your real one on Medium, what would it be? I have to admit, this prompt is more difficult than something…

When it comes to creating a brand that truly resonates with its customers, archetypes are like magic wands! These fascinating concepts can help us tap into the essence of a brand’s personality and connect with our audience in a way that feels authentic and meaningful. …

If you have been on the internet and social media for long enough, you would have probably come across a meme at some point and laughed at it. According to the Oxford Advanced Learner’s Dictionary, a meme can be described as “an image, a video, a piece of text, etc…

A good logo is a crucial element in creating a strong brand identity. A logo is the first thing that people see when they encounter a brand, and it should make a lasting impression that is both memorable and relevant. — The following is an overview of what makes a logo good and how to create one. Simplicity: A good logo should be simple and easily recognisable. It should be clean, uncluttered and easily distinguishable from other logos. This is because a simple logo is easier to remember and to reproduce in…