Branding

A question: What’s the first thing you notice when buying something? An answer: The first interaction we have with a product is with its packaging. And if all those quotes about the first impression being the most important hold true then you better be damn sure that your packaging game…

Hey, it’s me. I’m not the problem, but I’m here to talk about one! Like usual, we’re bringing to you real-world experience — from the best and brightest marketers we can find — to help equip you with tools and tips on your own marketing journey. Our guest this piece…

Weekly curated resources for designers — thinkers and makers. — In science fiction, one of the main indications that the characters are living in the high-tech future is an insanely smart, AI voice assistant. Star Trek’s Enterprise had the omnipresent Computer, and Tony Stark famously traded quips with JARVIS (Just A Rather Very Intelligent System) before the AI became the…

I’m sure you heard about the criticalness of grabbing your audience’s attention in the first 3 seconds of a video or social media post. But what about how the audience remembers the brand? That’s where personal branding and brand archetypes come in. Let’s face it, in today’s world content creation…

How To Overcome Your Fear And Become A Global Leader In Your Niche. Every day you are seeing these reels and Tiktoks that are going viral and people who state how important it is to create short-form content because the reach is crazy and you can go viral so quickly. …

Brand benefit includes functional benefit and emotional benefit. What is brand benefit? Is it important for our brand? Let’s discuss it more! Finding the brand benefit for customers “Building connection and speak to your consumer” Above statement is crucial things in branding, but how to do that? lets learn that with brand benefit. Before go further…

You write it, we boost it. — As an official Medium publication partner, part of our role is to select and curate the best stories published in the Design vertical to make sure they receive a well-deserved Boost in the platform. “Boosted” stories are recommended to interested readers across Medium’s homepage, apps, and emails (which go out…

In the vast, ever-changing landscape of the music industry, a hidden gem often lies beneath the surface: incredibly talented artists with music that speaks to the soul yet remain undiscovered by the masses. We’ve all been fortunate enough to come across these artists’ work. We ask ourselves the famous (often…