Branding

Weekly curated resources for designers — thinkers and makers. — In science fiction, one of the main indications that the characters are living in the high-tech future is an insanely smart, AI voice assistant. Star Trek’s Enterprise had the omnipresent Computer, and Tony Stark famously traded quips with JARVIS (Just A Rather Very Intelligent System) before the AI became the…

How To Overcome Your Fear And Become A Global Leader In Your Niche. Every day you are seeing these reels and Tiktoks that are going viral and people who state how important it is to create short-form content because the reach is crazy and you can go viral so quickly. …

You write it, we boost it. — As an official Medium publication partner, part of our role is to select and curate the best stories published in the Design vertical to make sure they receive a well-deserved Boost in the platform. “Boosted” stories are recommended to interested readers across Medium’s homepage, apps, and emails (which go out…

Brand benefit includes functional benefit and emotional benefit. What is brand benefit? Is it important for our brand? Let’s discuss it more! Finding the brand benefit for customers “Building connection and speak to your consumer” Above statement is crucial things in branding, but how to do that? lets learn that with brand benefit. Before go further…

One of the rare occasions in logo design where light-bulb moments happened from start to finish. — This article is about the design and thought process that went into a logo design I did for my group in one of our projects while studying UX/UI Design boot camp at General Assembly. This was our first group project for the course, and we were assigned into groups of…

In the vast, ever-changing landscape of the music industry, a hidden gem often lies beneath the surface: incredibly talented artists with music that speaks to the soul yet remain undiscovered by the masses. We’ve all been fortunate enough to come across these artists’ work. We ask ourselves the famous (often…

Recently the principal at a private equity firm asked me. “Do you work with a B2B (Business to Business) Brands or just B2C (Business to Consumer)?” A question we get from clients all the time. The answer is simple. They are one-and-the same. In our mind, there’s no such thing…

Examine a variety of branding and logo design instances for motivational purposes, crafted by eminent brand designers and firms. — H A U Option 👨‍🎨 Type08 (Alen Pavlovic) Polaris Studio® Brand Identity 👨‍🎨 VASK®️ Studio