Branding

In today’s extremely competitive business world, branding is critical in determining a company’s success and income. Building a great brand identity not only distinguishes a company from its competitors but also leaves a lasting impact on customers. In this article, we will look at the connection between branding and income…

Putting the Pig on a Pedestal The piggy bank as we know it is over 800 years old. Yes, you read that right — banks in the shape of pigs were first used in Java in the 12th century. Over the centuries, archaeologists have uncovered many piggy banks from many different cultures. Germans latched on to…

In the ever-evolving landscape of trend forecasting, we at WGSN understand the significance of data and its role in staying ahead of the competition. In 2022, we embarked on a transformative mission to enhance our data capabilities and raise awareness of the remarkable insights we derive from it. This led us to tackle our most ambitious challenge yet as designers : creating a visual identity that sets us apart and communicates our data-driven narrative in a captivating way.

The Trust Factor is key to gaining a huge audience and is vital to your ongoing success! As the digital universe continues to expand at an unprecedented pace, the influencer landscape is getting more crowded by the day. It’s no longer enough to simply be active on social media or…

Logos play a crucial role in establishing a brand’s identity and capturing the attention of potential customers. A well-designed logo can convey the essence of a brand and make it memorable. In the digital age, businesses and Entrepreneurs have the advantage of using various online tools to create stunning logos…

Important disclaimer This is 1 person’s experience and opinion. There is no ultimate right or wrong way to approach your work. Anyone that tries to tell (or sell) you otherwise can, respectfully, do one. Whatever your approach, you’re doing a great job. Advocating for good user experiences in profit-driven companies is a…

Collaboration juxtaposed with Thought Leadership is a Rocket Fuel Million Dollar Idea Ready to sprinkle some fairy dust onto your journey to thought leadership and growth? Today, we’re cracking open the vault to one of the most potent keys to success — Collaboration. Let’s dive into the fantastic world of collective genius! So, what’s collaboration anyway? Well, imagine a group of bright…

If you don’t use AI in a smart way, you will not have good results — A few weeks ago, I wrote a positive article on using AI to generate names for your startup: How to Use AI to Generate Names for Your Startup. Now here is a contrarian point of view, or more accurately, a view that discusses some of the critical shortcomings of AI…

Shark Tank has been the icon for business titan wannabes for years and you can learn some valuable lessons from the winners and losers. ABC’s “Shark Tank” is more than just a reality TV show — it’s a treasure trove of lessons in entrepreneurship, negotiation, and most significantly, messaging. As…