Branding

The problem with New York City’s latest campaign, a modernising of the iconic Milton Glaser ‘I ❤️ NY’ isn’t *really* the work but the lack of lessons learned from recent high-profile rebrands. Are we really here again? Really? Are we really all dunking on a new logo across social media…

Graphic design is a rapidly evolving field, and keeping up with the latest trends and techniques is essential for staying ahead of the curve. Fortunately, there are many excellent graphic design blogs out there that offer insights, tips, and inspiration for designers of all levels. …

From a simple news story to a viral campaign, there’s a psychology explanation behind Heinz’s unconventional marketing campaign. This is thus far the biggest successful trend-jacking campaign I’ve seen. Heinz’s recent mission to #FindTheKetchupBoatGuy has ignited the internet and rallied the online community to join forces in the hunt for…

More on why mascots matter. Last week I wrote about Salesforce’s cast of lovable (and swagable) characters. Which led me down a stuffed animal rabbit hole where I found GitHub’s Octocat. I knew that GitHub’s logo was a little cat figure, but I had no idea how they had activated…

A mathematical look at why the next generation of startups should focus on brand & user experience. — I’m pretty excited about this — VALUE is not just an acronym here; it’s an equation! Maybe I’m too excited… But still, this is based on established financial analysis practices, expanded to put cold, hard math around the guts & heart aspects of startup strategy. So, it’s pretty rad. VALUE…

UX Manager Toolkit: A practical, comprehensive framework to establish grounding principles, promote proactive cross-collaboration, reduce decision-making roadblocks, and empower UI teams to deliver intuitive, affective, on-brand, and consistently implemented user interfaces. — If any of the following applies to you, read on: Your software doesn’t have a consistent look and feel, especially across web and mobile apps

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