Brands

Brands increasingly need to be like a person, this is exactly one of the ways to brand: Brand Personification. What we frequently mentioned — brand spirit, must be the outcome of personification. So, how does personification form? We are sure it definitely not from the office of the advertising company…

As part of our commitment to sharing knowledge and fostering inspiration, we are asking our top leaders to share their unique industry perspectives and personal journeys. Today, we kick off this series with our Head of Brand Strategy Stacy Tarver Patterson. Tarver Patterson spent 13 years at Nike working across…

The luxury market is a competitive one, and it can be difficult to stand out from the crowd. However, there are a few key strategies that…

In a world fueled by connection and emotion, brand stories have become indispensable tools that leave a lasting impression on others. Since they have evolved into a powerful force that influences our collective consciousness, shaping the way we engage with brands today. Therefore, get ready to immerse yourself into a…

Hey everyone ! Hope you are all doing great ❤️ Again, it’s a wonderful day here in Paris, pretty strange to have so much sunny Saturdays here but as a guy from the South of France I won’t complain ! ☀️ Not a lot of people today at Station F…

2 critical mistakes brands make when they talk about their products and services: 1. Failing to focus on the aspects of their offer that will help people to survive and thrive You must position your product or service as something that fulfills any aspect of Maslow’s Hierarchy of Needs — survival, be accepted, achieve an aspirational identity, bond with a tribe. All other…

The Role of UI/UX Design in Building Strong Brand Identities As a UI/UX designer, I have had the privilege of working with various brands and products, and over time, I’ve come to realize the interconnectedness between the two. Traditionally, brands and products were treated as separate entities, with brands focused…

Businesses may review and evaluate the efficacy of their brand strategy with the use of branding analysis. It entails a careful assessment of a brand’s identity, positioning, message, and general perception in the market. Businesses gain important insights into how their brand is seen by consumers and identify areas for…

Meta’s share price, ironically, seems to have an inverse relationship with its metaverse investments. It’s only just recovered from its pandemic lows as Zuckerberg finally caved to investor pressure, admitted defeat, and steered the business to less choppy waters — away from the metaverse. …