Business Data

The problem with hiring a data analyst is that you’re going to end up spending a lot of money on someone who doesn’t actually solve any problems. When I first started working in analytics, I was convinced that hiring a data analyst would solve many business problems. But after spending…

Earlier this week I shared some stats for several Twitter accounts that I either manage directly or have an executive-level say in. That’s a fancy way of saying that the results I shared are based on my efforts and my decisions alone, for better or worse. Today I would like…

I’ve said that I’m not a fan of Data Virtualization, but there is an architectural pattern within virtualization that I think needs to be surfaced and its one that addresses two core problems in modern data infrastructures Foreign Keys and relationships The first challenge is relationships, to use old school SQL terms, Foreign Keys…

Fact-checking, predicting, and clustering using a Kaggle dataset. — This study was completed as the final project for MIS 382N: Business Data Science at the University of Texas at Austin. Group members: Matthew Luce, Adriana Van Tho, Teagan Webb, Sophia Falco, Pablo Pejla, Jin Huh, Jooyeong Kang, Narek Gevorgyan, and Manasvini Karthikeyan. Project Description We began this project with the desire…

Thousands of companies buy and sell consumer data with other companies. Most recently, hundreds of business plans have been prepared. Many of them essentially revolve around the idea of consumers selling their data to monetize it. Probably neither of these models is a sustainable business. But what about consumers starting to pursue data from companies and public sources? Could it turn the perspective around? Does this sound strange? Let’s take a closer look at how such a proposition could make sense.

TLDR Vanity metrics might not be as important as you think. They can be misleading and can even cause more harm than good. Businesses need to decide what they care about the most and base marketing campaigns on those metrics instead of on vanity metrics. Actionable metrics offer a much more…

First session of a new run to train up colleagues who are somewhat new to business databases. This series will be delivered every two weeks, some online and some face-to-face. I have prepared an induction plan for one colleague (person A) and will allow more familiar colleagues to join as…

Big Data Revolution and the Implications for Government, Business, and Society Big Data is the term used to describe the massive amounts of data gathered from every corner of our lives and shared with businesses, companies, governments, and other institutions. The concept of the use of data to gain a competitive advantage has been around for quite some time, but what…

Hi everyone, this is my first project was post at medium. Now I will explain some real-world data to decided about error sales data and how to uncertainty affect decision making CASE There is sales data from “Risky Business Bakery”. The dataset contains columns or variables: Transaction ID is the order…