Stefan HerbertHow Complex Buying Decisions are Made and What it Means for Sales“Decision making is not an event. It’s a process, one that unfolds over weeks, months, or even years; one that’s fraught with power plays…Jun 30
John MansourUSER PERSONAS, BUYER PERSONAS, AND THE MISSING LINK IN B2BIf you’re in product marketing or product management, you’re likely familiar with the concept of user personas and buyer personas. These…Dec 6, 2022
Amal AbdullaevChanges in B2B Buying Process and Conclusions for SaaS CompaniesB2B purchase is a complex process that includes a supplier’s hard work in sales and marketing, and a series of steps from a buyer. B2B…Oct 18, 2022Oct 18, 2022
Buyer Persona by Tony ZambitoThe Virus Has Changed. So Have Buyers.The Omicron variant of Covid-19 has produced the most dramatic surge in the pandemic since the initial onset of the pandemic. Despite early…Jan 9, 2022Jan 9, 2022
Patrick McFaddenCustomers Don’t Choose Who Has The Best SolutionNo matter what you sell — a product, a service, a subscription, etc. — you’re selling a solution to a problem.Dec 31, 2021Dec 31, 2021
Stefan HerbertHow Complex Buying Decisions are Made and What it Means for Sales“Decision making is not an event. It’s a process, one that unfolds over weeks, months, or even years; one that’s fraught with power plays…Jun 30
John MansourUSER PERSONAS, BUYER PERSONAS, AND THE MISSING LINK IN B2BIf you’re in product marketing or product management, you’re likely familiar with the concept of user personas and buyer personas. These…Dec 6, 2022
Amal AbdullaevChanges in B2B Buying Process and Conclusions for SaaS CompaniesB2B purchase is a complex process that includes a supplier’s hard work in sales and marketing, and a series of steps from a buyer. B2B…Oct 18, 2022
Buyer Persona by Tony ZambitoThe Virus Has Changed. So Have Buyers.The Omicron variant of Covid-19 has produced the most dramatic surge in the pandemic since the initial onset of the pandemic. Despite early…Jan 9, 2022
Patrick McFaddenCustomers Don’t Choose Who Has The Best SolutionNo matter what you sell — a product, a service, a subscription, etc. — you’re selling a solution to a problem.Dec 31, 2021
Patrick McFaddenHow people buy has changed more than marketingI started my small business marketing consulting firm in 2012 and not much has changed about marketing since then:⠀ ⠀ getting someone who…Aug 9, 2021
Jane WaightIntimacy in B2BWe’re all getting more acclimatised to Covid living, and starting to see how our lives might be affected longer term. Talk of a 2nd viral…Jul 17, 2020
Mark PodolskyA Round Table Discussion — How To Handle A Difficult BuyerIn this week’s round table discussion — the Land Geeks discuss how they assess prospective buyers who are challenging and create difficulty…Jun 20, 2020
