The Secrets of One-Hit Wonders
I’m fascinated by one-hit wonders. It’s creativity that explodes once like a supernova. Do writers of one-hit wonders know beforehand that they are writing a smash hit? Do their record companies recognize the commercial potential? Is anyone anticipating the global success of Carly Rae Jepsen’s “Call Me Maybe”? As much as people focused on creative work want their efforts to succeed, it’s hard to know when someone will make a massive impact.