Case Study

Project Overview Brac Bank is a leading commercial bank in Bangladesh, serving millions of customers through a network of branches and digital channels. The bank’s mobile app, called “Brac Bank Mobile App,” is a key part of its digital strategy, providing convenient and secure banking services to its customers on the go. In…

A UX Writing/Design Case Study of ACNH’s dreaded airplane dialogue — Believe it or not, the Nintendo Switch was my first console ever and I really only bought it for Animal Crossing New Horizons. The game dominated the world by storm, but not without its criticisms, especially with its abrupt halt in new updates (I want more!) and its user experience. …

Adding a new feature to the existing app to positively impact business metrics by increasing user engagement and conversion. This case study is divided into two sections- 1. Adding a new feature- Zomato Shorts (The overview and implementation of Zomato shorts) 2. …

In this case study I emphasize on major Unlearnings and learnings that I had from my mistakes. This case study is written in a conversational manner between Me(Vidhya) and my Mentor(Anudeep). About the Project As a Brand strategist, I have done Design thinking projects before to formulate business strategies, but this project is…

How in-depth interviews lead to an increase in influencer content sharing on an emerging language learning app 1. Context In early 2022, Chatterbug was getting ready to launch a new feature off the back of the successful launch of its live-streaming service, Streams. …

A better way to buy any product online. Project Overview Easybuy is a mobile application that creates a smooth online shopping experience for users. We focused on a user-centric design approach for this project to create a better solution. The MVP for this product was developed as a mobile-based application rather than…

Instagram is a social media platform that has become integral to our lives. With over a billion monthly active users, it’s one of the most popular apps in the world. However, as the app has evolved, some users have found the user interface outdated and clunky. My goal for this…

“Agile is not a set of practices or ceremonies or methodologies. Agile is a way of thinking about software development that is fundamentally different from the traditional Waterfall approach.” Jeff Sutherland: co-creator of Scrum The field of software engineering is constantly evolving, and app development is no exception. Over the…

On week 4 of Ironhack’s bootcamp we started a new project about Redesign an App. The goal of this project was to improve our skills and knowledge about the user interface and user experience’s features. …