Cause Marketing

Jumping in to 2022 with great new resources and motivations for nonprofits! Bring your nonprofit fundraising to the next level this year with support from the following excellent organizations. ~ the cloudStack team — Running a small nonprofit is not for the faint of heart — join Cindy Wagman and other nonprofit professionals with resources on fundraising, social media, HR and more. Check out The Small Nonprofit Podcast

Brand Purpose is the project with perhaps the most cachet of any in advertising strategy. It’s also the project that I see most frequently undertaken incorrectly and the project most often ignored once it’s completed. At the most basic level, a Brand Purpose should be an articulation of what the…

When one thinks of kindness, it conjures up images of puppy dogs and outstretched hands offering food to the needy. But is the act of kindness the exclusive domain of charity? Of course not. Kindness is an innate quality we all possess as humans. The problem is, it typically gets…

Season 2, EP 1 — Special Guest: Michael Chaney, Director of Business to Business at Crate & Barrel On this episode of the Impact Exchange, we were joined by Michael Chaney, Director of Business to Business at Crate & Barrel to discuss how large businesses can navigate social impact and…

The 21x campaign breaks from the common tonality around cause marketing — Some time back, as part of the Call for Code initiative, I worked on a documentary that touched on climate change issues. One thing we tried with that project was to avoid the “eat your broccoli” syndrome. That is, avoid falling into the trap of being patronizing or having a…

How to better understand sustainability and integrate it into every aspect of your brand — We live in an interesting time. Humans have created such wonders and wastes that man-made objects now outweigh all living things on earth. Yet, some scientists say we are living in the dawn of the anthropocene epoch while futurist Matt Webb proposes that we are entering the “Entropocene, an era…

We have written extensively about Generation Z, Generation Y and Millennials in previous blogs. Having done considerable research for these blogs, and for different campaigns we’ve run for clients, past and present, understanding Generation Z is often still met with a mixture of trepidation and a sense of caution by…

Introduction OK “hi there”! So you might’ve arrived here because you’re a bit tired of how marketing is usually done and are looking for new ways to think about it. That’s good! Or you are just getting into marketing and wondering how you can use it to work with a…