Ccxp

Marginal gains are small improvements which provide small gains. They are a superpower that CX leaders and Product Managers must leverage or risk being left behind user expectations and competitors. Traditionally undervalued as many prefer improvements that create bigger impact, as these are, well, more impactful! However, the impact of…

A jornada completa de UI/UX do primeiro app da Warner Bros. para a CCXP19, sucesso de downloads nos 4 dias oficiais do evento, em São Paulo 😬 Antes de entrar no filé mignon do projeto, é legal pontuar alguns aspectos essenciais desse trampo. Bora lá? 1) Desafio Objetivo principal: criar um app para gerar maior praticidade no agendamento das atrações do estande da WB na CCXP19, eliminando o problema clássico das…

I’ve always been a customer experience (CX) professional and advocate. So when my CEO approached me to take on the role of corporate strategy and Chief of Staff, I was immediately intrigued. How would my CX skills and background translate to corporate strategy? …

WW84, The Batman, Justice League: Director’s Cut, conteúdos da DC Universe e HBOMax, são alguns dos tópicos que ainda aguardamos novidades. ☻ Updater: Julio Moraes A WarnerMedia disparou um anúncio sobre sua participação na CCXP Worlds: A Journey of Hope. No domingo, 6 de dezembro, o evento contará pela primeira…

The coronavirus outbreak (or COVID-19) is first and foremost a human tragedy, having now affected over one million people across the globe. It is also having a significant impact on the economy, leaving businesses large and small with massive uncertainty as to their path forward. And while many companies are…

By now you’ve likely heard your CEO repeatedly reference the importance of customer experience in delivering lasting customer, employee, and shareholder value. But whether you’re working in CX or within a company that has a CX department, it’s often unclear where the line gets drawn between what the CX function…

The establishment of the customer experience (CX) profession has been instrumental in building cultural awareness, empathy, and orientation around the consumer. It has allowed organizations to see beyond themselves to design experiences and processes that create mutual value for both the customer and the business. What it’s also done, I’d…