Celebrity Marketing

Built for Snap, Created by Cameo, new program unlocks the power of talent and high performing paid digital content — For decades, brands have leveraged the power of celebrities to influence consumer purchases or increase awareness. But the face of fame is rapidly evolving, and the Creator Economy has paved the way for social media stars, reality TV contestants, world-famous gamers and more to work alongside established celebrities as brand…

When I first read the description for Leap 5 I was so nervous. Group work always stresses me out. I have had horrible experiences in the past where nothing has gotten done and everyone suffered because of it or I ended up doing all of the work. When the…

Securing a celebrity partner can be a major hurdle for any brand. But for a startup, the task can seem insurmountable. Though it is true that there are many nuances to facilitating a successful and mutually beneficial celebrity partnership, especially for a startup, it is obtainable. As the Founder and…

We know that in the Celebrity Industry, everything is a buzz, every move a celebrity makes is a huge gossip. …

Celebrity has turned an industry onto itself. As social networking becomes ever more prominent in our daily lives and integral to the contemporary media landscape, the associated public-celebrity exchange takes viral marketing to new levels. From the intergenerational cast of the Academy Award winning film Moonlight signing on with Calvin…