Julian AldridgeinIlluminateAn Epcot FailFive Brands Who Failed the Authenticity Test; and Five Ways Not To. By Julian Aldridge, Founder, Enact Agency3d ago
Jones Knowles RitchieHere are five challenger-brand behaviours you can adopt to see you through to the other side.There’s no denying it — as marketers, we’ve entered a new normal. Lockdowns have altered physical touch points, making out of home and…Apr 15, 2020
Julian AldridgeinIlluminateExpect the UnexpectedFive Challengers Who Pivoted On A Dime. Because the Alternative Was Obsolescence.By Julian Aldridge, Founder, Enact AgencyJul 19Jul 19
Julian AldridgeinIlluminateWhen Challengers Stop ChallengingAnd How to Avoid The Death Spiral. By Julian Aldridge, Founder, Enact AgencyJul 12Jul 12
Julian AldridgeinIlluminateNever Stop Climbing. Six Practical Lessons For Remaining At The TopChallengers Know Exactly Where They Are On The Mountain. Do You? By Julian Aldridge, Founder, Enact AgencyJul 1Jul 1
Julian AldridgeinIlluminateAn Epcot FailFive Brands Who Failed the Authenticity Test; and Five Ways Not To. By Julian Aldridge, Founder, Enact Agency3d ago
Jones Knowles RitchieHere are five challenger-brand behaviours you can adopt to see you through to the other side.There’s no denying it — as marketers, we’ve entered a new normal. Lockdowns have altered physical touch points, making out of home and…Apr 15, 2020
Julian AldridgeinIlluminateExpect the UnexpectedFive Challengers Who Pivoted On A Dime. Because the Alternative Was Obsolescence.By Julian Aldridge, Founder, Enact AgencyJul 19
Julian AldridgeinIlluminateWhen Challengers Stop ChallengingAnd How to Avoid The Death Spiral. By Julian Aldridge, Founder, Enact AgencyJul 12
Julian AldridgeinIlluminateNever Stop Climbing. Six Practical Lessons For Remaining At The TopChallengers Know Exactly Where They Are On The Mountain. Do You? By Julian Aldridge, Founder, Enact AgencyJul 1
Shah MohammedThe Challenger Brand Mindset: Embracing an Underdog Mentality for Market SuccessIn today’s competitive business landscape, challenger brands are making waves by disrupting industries and challenging the status quo…Jun 27
Julian AldridgeinIlluminateThe Category Trap, and How to Escape itBecause it’s Not What You Do That Matters. By Julian Aldridge, Founder, Enact AgencyJun 14
HardhatCheat Code: Why claiming new cues is crucial for challenger brandsBy Dan Monheit shared by Mumbrella 13th JuneJun 13